The Tourism Minister and the ITTAA are expected to make an official announcement regarding the adoption of the Global Code of Ethics for Tourism at the ITTAA conference on Wednesday * Minister Landau: "This is a festive day for Israeli tourism" *
ITTAA CEO Yossi Fattal: "The association is pleased to join in this initiative by the Tourism Ministry and take the lead with this Code of Ethics that ensures responsible and sustainable tourism."

Tomorrow, (January 22, 2014), the Israel Tourist and Travel Agents Association (ITTAA) is expected to adopt the Global Code of Ethics for Tourism in its annual conference. The code, which has been promoted by the Tourism Minister Dr. Uzi Landau via the professional staff in the ministry, has already been adopted by other countries around the world.


The Tourism Ministry recently approached the ITTAA, headed by Jacob Karni, suggesting that they adopt the Global Code of Ethics for Tourism - this with the understanding that this is an international trend that has been promoted in recent years by UNWTO, the private international sector and government travel agency organizations. The ITTAA took the decision to adopt the code and the formal declaration will be made tomorrow at its annual conference.

Tourism Minister Dr. Uzi Landau: "This is a festive day for Israeli tourism. Israel has aligned itself with the highly developed countries in regards to quality of service and tourism ethics. Adopting this Global Code of Ethics for Tourism is the first step on the path to improved quality of service and the tourist experience in Israel - this in order to ensure that every visitor who comes to Israel will want to return and tour our beautiful country."

The Global Code of Ethics for Tourism is available on request.

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