The Greek Tourism Office announced that, after a two-year absence, Greece will again be participating in IMTM 2011 - Israel's International Mediterranean Tourism Market.
Last summer, spurred by the much-covered travel boycott of Turkey, Israelis rediscovered Greece and its outlying islands. Voting with their feet, they created a major boost for incoming tourism revenues in Greece, and the warming relationship is clear to see. This morning the Greek National Tourism Office announced that Greece will again be attending the IMTM 2011 in Israel, after a two-year absence.
Greece plans to set up a particularly large-scale booth at the event and to woo the Israeli audience with marketing means, exploiting the fresh momentum provided by the boycott of Turkey. Sources at the GNTO added that travel agents and hoteliers plan to participate individually in the tourism event.
Eyal Shmueli, publisher and editor-in-chief of Israel Travel News magazine, and one of the architects of IMTM points out: "We’re surprised every year by the soaring interest in Israeli tourists and the realization that their spending-power is among the world’s highest. This year Greece had unprecedented revenues from incoming tourism, and its return to Israel's international tourism fair signals its appreciation. I'm sure that Turkey hasn't abandoned the field, and its tourism sector will be doing its best to bring back the Israelis. This year's event is set to be really interesting."
IMTM 2001 will be held on 8-9 February at Israel Trade Fairs and Convention Center. Tourism representatives from dozens of countries will be marketing their wares to the Israeli audience. Joining them are scores of Israeli tourism and leisure representatives who will display the hottest innovations and attractions – aimed at encouraging domestic tourism.
IMTM Is the annual central event of Israel’s tourism sector. Its mission is to encourage incoming and outgoing tourism, plus domestic tourism in Israel, and to strengthen joint ventures with other countries. This is the 17th consecutive year of the event. Alongside the foreign nations taking part are Israeli representatives, tourism associations from around the country, hotels and airlines, car rental organizations, and tourism-service providers.
The event is organized by Ortra Ltd. and Israel Travel News, and sponsored by the Tourism Ministry, the Israel Hotel Association, EL AL, IATA, Israel Tourist & Travel Agents Association, and the Tel Aviv – Jaffa Tourism Association.