Economy and Tourism
Typography

 
GOOD RETURN ON MARKETING INVESTMENT BY THE TOURISM MINISTRY AFTER OPERATION PILLAR OF DEFENSE: NIS 33 MILLION CAMPAIGN INVESTED IN ISRAEL AND OVERSEAS FOR A RETUNR OF NIS 400 MILLION FROM INCOMING TOURISM AND NIS 150 MILLION FOR DOMESTIC TOURISM
TOURISM MINISTER DR. UZI LANDAU: “Once again, the numbers prove the great value of the tourism industry; this is a direct and positive relationship: about NIS 15 of income for every shekel spent on marketing. A significant amount goes directly to the periphery and helps provide and maintain employment. The marketing activities of the ministry should be increased with the different target markets”.

There has been a swift and consistent recovery in incoming and domestic tourism thanks to the increased marketing investment made by the Tourism Ministry following Operation Pillar of Defense. The ministry allocated NIS 33 million shekel (of which NIS 22 million came from the Finance Ministry) for intensive marketing and advertising activities in order to quickly come out of the tourism crisis caused by the effects of Operation Pillar of Defense. NIS 28 million was allocated to incoming tourism and NIS 5 million to domestic tourism.
 
The effects on domestic tourism: Advertising, combined with special offers in hotels, generated an additional 300,000 bed-nights in hotels, contributing an additional NIS 150 million to the economy and an all-time record in bed-nights in hotels in Israel.
 
In order to strengthen domestic tourism, the ministry launched a NIS 5 million campaign during December-January jointly with the hotels offering special deals to Israelis. This led to an increase in bed-nights in December-January of 8%, as opposed to a decrease of 18% in tourist nights during the same period.  The largest increase for domestic tourism was registered in March 2013 – 42% as compared to the same period last year, 50% more than 2011 and 27% more than in 2010 (similar period in terms of holidays). During this same period, there was a decrease of 8% for tourist nights as compared to 2012.
 
Comparing 2013 to 2010: The NIS 5 million investment in domestic tourism led to an increase of 300,000 Israeli bed-nights – an all-time record in hotels. This can be valued at about NIS 150 million in revenue, of which NIS 100 million goes to the hotel industry.
 
The effects on incoming tourism; as a result of the investment, there was an increase of at least 70,000 in incoming tourism and the economy grew to date by at least NIS 400 million.
 
The ministry’s ongoing overseas marketing budget was increased in Russia, Germany and the States as compared to last year. According to data for March-April 2013, when the Easter/Passover holidays took placel, incoming tourism increased by 1% vs 2012 – a new all-time record for these months. The ministry believes that the increased marketing activity helped the industry come out of the crisis caused by Operation Pillar of Defense within four months, benefiting employment and the economy.
 
Tourism from Russia, for example,(the second largest source country for incoming tourism) is very susceptible to changes in campaign levels and Russian tourists are very flexible in their vacation decisions. As a result of the campaign in Russia during March and April, incoming tourism grew by 16% as compared to the same period last year.

According to ministry statistics, it would appear that incoming tourism grew, as a result of the increased investment, by at least 70,000, with revenue to the economy benefiting by at least NIS 400 million. This would mean that, according to ministry estimates, the financial benefit to the economy is likely to grow further, as the speed of response in markets such as the States and Germany is slower than in Russia.
 
In a letter sent recently by outgoing Tourism Ministry D-G Noaz Bar-Nir to Yonni Regev, deputy head of the budget department in the Finance Ministry, Bar-Nir wrote: “The missiles that hit Rishon leZion and Tel Aviv during Operation Pillar of Defense and the alarms that were heard in Jerusalem and Tel Aviv received international media coverage, leading to cancellations and a slow-down in future tourist reservations. In the second half of November, immediately after Operation Pillar of Defense, incoming tourism fell by 25%.” Bar-Nir also compared the time taken to come out of that crisis with Cast Lead in 2009: “It took 9 months to come out of the Cast Lead crisis, when there was no budget allocation (this was also the time of the global economic crisis, but there were no hits in the Jerusalem or Tel Aviv area)- as opposed to 4 months this time! The economy grew by at least NIS 400 million.” He continued that the single biggest damage to incoming tourism happened in Eilat where charter flights were canceled. As a result, Eilat received a larger allocation of budget to encourage domestic tourism, thereby minimizing the damage to almost nothing as a result of the large number of reservations made by Israelis.

On Thursday evening, July 20th, the Embassy of Colombia in Tel Aviv celebrated Colombia’s National Day, the anniversary of the signing of the country’s declaration of independence. The event was held at the beautiful home of Colombian Ambassador to Israel, H.E. Mr. Fernando Alzate Donoso, and  wife Mrs.Nancy, in Kfar Shmaryahu.

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Prime Minister Benjamin Netanyahu, today (Wednesday, 19 July 2017), held a series of bilateral meetings with the heads of government of the Visegard Group: Czech Prime Minister Bohuslav Sobotka, Polish Prime Minister Beata Szydlo and Slovakian Prime Minister Robert Fico. (Prime Minister Netanyahu met yesterday with Hungarian Prime Minister Viktor Orban.)

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​PM Netanyahu: We face common challenges, the first of which is to defeat the forces of terror that rampage through the world and threaten both our countries. We must stand together in this battle, much as we work together to perfect the future.

Prime Minister Benjamin Netanyahu and his wife Sara, this evening (Tuesday, 4 July 2017), at the Prime Minister's Residence in Jerusalem, hosted Indian Prime Minister Narendra Modi.

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The EU Delegation in Israel and the Municipality of Tel-Aviv-Yafo presented:  Performance Europa!
Urban celebration of live performances and interactive installations
Tel Aviv’s White Night ,Rothschild 1 Plaza, 29 June 

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 On 11 June 2017, the 5thPhilippine Tourism and Country Fair organized by the Philippine Embassy in Tel Aviv,Municipality of Haifa and Castra Mall, opened in a festive atmosphere in the northern city of Haifa as the Philippines tries to sustain the rapid tourism growth from Israel.

During the one-day event, simultaneous activities on tourism and cultural promotion and highlights of the 60 years of strong bilateral relations between the Philippines and Israel were featured at the Castra Mall. Around 800 Israelis and Filipinos enjoyed the cultural program that showcased multi-awarded Filipino soprano singer, Ms. Francis Anne “Princess” Virtudazo, and the best talents from the Filipino community in Israel.

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Over 60 leading women from across the world joined together last month for a panel discussion showcasing Israeli females in the lead.
Organized by The Israel Project (TIP) and the Embassy of Cyprus in Israel, the event served as a platform to discuss and understand the challenges and opportunities facing women in Israeli society in the modern age.
Among the panelists were popular journalist Judy Shalom Nir-Mozes. Former IDF commander Miri Eisin and Israeli Olympic athlete Maayan Davidovich.

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Prime Minister Benjamin Netanyahu, Greek Prime Minister Alexis Tsipras and Cypriot President Nicos Anastasiades, today (Thursday, 15 June 2017), in Thessaloniki, at the third trilateral summit, signed joint statements for the continued strengthening of relations.

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A senior delegation from Tanzania, headed by Dr. Aloyce Nzuki, Permanent Secretary Ministry for Natural Resources and Tourism, arrived in Israel for a series of meetings and events designed to increase cooperation with the Israeli tourist industry, and encourage Israeli tourism and investments to enchanted, exotic Tanzania.

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At a festive ceremony attended by Minister of Education Naftali Bennett, the Lauder Dormitory Building was inaugurated today at the Technion
state of the art building was donated to the Technion by World Jewish Congress President Ronald Lauder and his wife Jo Carole

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09 June 2017 – Jerusalem) The U.S. Permanent Representative of the United States to the United Nations Nikki Haley visited Yad Vashem today. The Ambassador was guided through the Holocaust History Museum by Dr. Robert Rozett, Director of Yad Vashem Libraries, participated in a memorial ceremony in the Hall of Remembrance, visited the Children's Memorial and signed the Yad Vashem Guest Book.

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President Reuven Rivlin today (Wednesday) met at his residence in Jerusalem with United States Permanent Representative to the United Nations, Ambassador Nikki R. Haley.

President Rivlin welcomed her and said, “You are a dear friend of Israel. We appreciate your strong stand on the world’s most important stage, in support of the security of the people and the State of Israel. With your support we see the beginning of a new era. Israel is no longer alone at the UN. Israel is no longer the UN’s punching bag.”

He continued, “When I spoke at the UN on Holocaust Memorial Day, I said that the UN must learn from the lessons of the past, and stand up against hatred and racism. I said it must end its obsession with targeting Israel. Progress has been made. Israel’s standing at the UN has improved. But sadly, we have a long way to go. Both in holding to account, public statements made by officials, and in supporting regulation to reduce the ridiculous number of discussions and resolutions against Israel. This is also true in the Human Rights Council - which has been hijacked as a weapon against Israel - and in UNESCO, where they seek to rub out the history of the Jewish people.”

The President thanked the Ambassador for her great contribution to the State of Israel, and said, “Ambassador Haley, as the representative the US - Israel’s greatest and strongest ally - we appreciate very much your support of Israel, and all you do to stand up for the values of freedom and democracy which we share. Welcome to Israel, welcome to Jerusalem.”

Ambassador Haley thanked the President for his warm welcome and said, “Thank you Mr. President for taking the time to meet with us, it is an absolute thrill to be here in Israel, I so much appreciate the support we have received from the people of Israel. But I feel somewhat guilty because all I did at the United Nations was tell the truth. I have never taken kindly to bullies, and the UN has bullied Israel for a very long time, and we are not going to let that happen anymore. It is a new day for Israel in the United Nations. We just got back from Geneva, talking about the Human Rights Council and hopefully it will be a new day at the Human Rights Council when it comes to Israel.”

She concluded by saying she was greatly looking forward to her visit to Israel and said, “I am looking forward to taking in the history, the beauty, the tradition, and all that comes with the magic of Israel. Thank you very much for having me it is a pleasure to be here.”

Photo credit: Mark Neiman (GPO)

Friday was a beautiful late spring day; the gardens were lovely, the weather was fine; the guests were elegantly attired; the refreshments were generous and delicious; all the makings of a happy celebration marking the National Day of Sweden. H.E. Carl Magnus Nesser, ambassador of Sweden to the State of Israel, hosted the event at the ambassadorial residence in Herzlia Pituach.

The event was attended by many Swedish nationals living in Israel; Swedish music, Swedish food, Swedish sponsors and a generous open bar – all the makings of a happy event.

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A fundamentally agricultural holiday, Shavuot commemorates the custom of bringing offerings to the Holy Temple from the first fruits of the harvest and the first animals born to the flocks.

Shavuot, the Holiday of Weeks, is one of the three pilgrimage holidays, along with Pesach and Sukkot. These are the holidays on which the whole Jewish people would come to Jerusalem​ in ancient times, when the Holy Temple was there, and would offer animal and grain sacrifices.

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Tel Aviv Eat presents three evenings of tastings and workshops featuring the region’s leading restaurants and most prominent chefs. Entrance is free (including the chefs’ demonstrations), and tasting portions range in price from NIS 20-35. Doors open each evening at 18.00. There are several performance stages, live music, and stands selling beer.

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"Only when we remember the families who were torn apart from everyone they loved, who suffered that terrible darkness and evil, who had endured the unbearable horror of the Holocaust, only then can we prevent this agony from ever repeating." President Donald J. Trump

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