Economy and Tourism
Typography
The tourism program in which the Prime Minister will participate, in cooperation with the Tourism Ministry, is a major television production directed by travel journalist and producer Peter Greenberg, who is known from his international travel shows on PBS and the Travel Channel. The program covers heads of state who serve as tour guides in their countries and has approximately 300 million viewers around the world.
Prime Minister Netanyahu chose to call the project B'shvil Yisrael ["Israel Trail" or "For Israel"] given that its goal is to significantly increase the number of tourists coming to Israel and that it covers the length and breadth of Israel's trails.


Greenberg has already worked with man leaders including the King of Jordan, the presidents of Mexico and Peru, the Prime Minister of New Zealand and others.


Filming for the Israeli segment of the program ("Israel: The Royal Tour") began last year after at Rosh Hanikra, the Technion, the Old City of Caesarea and the holy places in Jerusalem and was halted after Prime Minister Netanyahu was injured during a soccer game with Jews and Arabs.


Filming will be completed next month at sites throughout the country.


Prime Minister Netanyahu will present the beautiful face of Israel to hundreds of millions of people round the world via Greenberg's show, which will film in/at Eilat, Solomon's Pillars in Timna Park, Masada, the Dead Sea, the Sea of Galilee and include the Tel Aviv nightlife.


The project is of major importance vis-à-vis public diplomacy, the economy and tourism. Countries in which the project has been held have seen increases in incoming tourism. For example, following h broadcast of the program in Mexico, incoming tourism increased by over 10%.


2012 was a record year for incoming tourism to Israel – 3,520,000.


According to Tourism Ministry data, the US, which is the main target for the program, is the country from which the greatest number of tourists come to Israel.


The state of Israel's income from tourism in 2012 was estimated at approximately $36 billion. The Tourism Ministry estimates income per tourist at approximately $1,500. The goal is for the program to lead to an additional 200,000 tourists to come to Israel, increasing income from tourism by an additional over $1 billion.


The program's production crew numbers 35 people, who are expected to arrive in Israel next week.


Following is a list of the sites that were filmed in June of last year:


Rosh Hanikra – Cable car, grottoes, and bicycle trail to a banana field;


Technion – Review of the latest technological developments;


Old City of Caesarea – Crusader gate, walk along the walls, horse training in the hippodrome;


Jerusalem – Overlook from the Mt. of Olives, visit to the graves of Prime Minister Netanyahu's grandparents, the Tower of David Museum, and a soccer game between Jewish and Arab youth.


Prime Minister said, on the first day of filming at Rosh Hanikra, "I am calling this project B'shvil Yisrael [see above] in order to raise up tourism in Israel even higher and to change the image. We are at Rosh Hanikra, we will be at Masada, the Dead Sea, the Technion, Jerusalem and Tel Aviv – in order to show the true Israel, the other Israel that is not seen. Peter Greenberg has boosted tourism in Mexico, New Zealand and Jordan and this is the goal – to raise up tourism in Israel as well, for people to see that this is a fun country."



Tourism Minister Uzi Landau said, "We welcome Mr. Greenberg's return to Israel and remember, first and foremost, that he is a tourist. We will continue to work to increase the number of tourists who come to Israel every year to experience its beauty, become acquainted with its rich history and to be inspired by it. We see tourism as an important economic growth engine and I have no doubt that the program will contribute to increasing Israel's exposure and what it has to offer to tourists around the world."

Over 60 leading women from across the world joined together last month for a panel discussion showcasing Israeli females in the lead.
Organized by The Israel Project (TIP) and the Embassy of Cyprus in Israel, the event served as a platform to discuss and understand the challenges and opportunities facing women in Israeli society in the modern age.
Among the panelists were popular journalist Judy Shalom Nir-Mozes. Former IDF commander Miri Eisin and Israeli Olympic athlete Maayan Davidovich.

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Prime Minister Benjamin Netanyahu, Greek Prime Minister Alexis Tsipras and Cypriot President Nicos Anastasiades, today (Thursday, 15 June 2017), in Thessaloniki, at the third trilateral summit, signed joint statements for the continued strengthening of relations.

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A senior delegation from Tanzania, headed by Dr. Aloyce Nzuki, Permanent Secretary Ministry for Natural Resources and Tourism, arrived in Israel for a series of meetings and events designed to increase cooperation with the Israeli tourist industry, and encourage Israeli tourism and investments to enchanted, exotic Tanzania.

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At a festive ceremony attended by Minister of Education Naftali Bennett, the Lauder Dormitory Building was inaugurated today at the Technion
state of the art building was donated to the Technion by World Jewish Congress President Ronald Lauder and his wife Jo Carole

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09 June 2017 – Jerusalem) The U.S. Permanent Representative of the United States to the United Nations Nikki Haley visited Yad Vashem today. The Ambassador was guided through the Holocaust History Museum by Dr. Robert Rozett, Director of Yad Vashem Libraries, participated in a memorial ceremony in the Hall of Remembrance, visited the Children's Memorial and signed the Yad Vashem Guest Book.

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On Wednesday evening, June 7th, the Embassy of Slovenia in Tel Aviv celebrated 26 years of independence, and 25 years of bilateral relations with Israel. The commemoration was held at the Peres Center for Peace and Innovation in Jaffa. The event was timed to coincide with visits by both the Minister of Education, Science and Sport Dr. Maja Makovec Brencic, and a high-level parliamentary delegation led by National Assembly President Dr. Milan Brglez.

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President Reuven Rivlin today (Wednesday) met at his residence in Jerusalem with United States Permanent Representative to the United Nations, Ambassador Nikki R. Haley.

President Rivlin welcomed her and said, “You are a dear friend of Israel. We appreciate your strong stand on the world’s most important stage, in support of the security of the people and the State of Israel. With your support we see the beginning of a new era. Israel is no longer alone at the UN. Israel is no longer the UN’s punching bag.”

He continued, “When I spoke at the UN on Holocaust Memorial Day, I said that the UN must learn from the lessons of the past, and stand up against hatred and racism. I said it must end its obsession with targeting Israel. Progress has been made. Israel’s standing at the UN has improved. But sadly, we have a long way to go. Both in holding to account, public statements made by officials, and in supporting regulation to reduce the ridiculous number of discussions and resolutions against Israel. This is also true in the Human Rights Council - which has been hijacked as a weapon against Israel - and in UNESCO, where they seek to rub out the history of the Jewish people.”

The President thanked the Ambassador for her great contribution to the State of Israel, and said, “Ambassador Haley, as the representative the US - Israel’s greatest and strongest ally - we appreciate very much your support of Israel, and all you do to stand up for the values of freedom and democracy which we share. Welcome to Israel, welcome to Jerusalem.”

Ambassador Haley thanked the President for his warm welcome and said, “Thank you Mr. President for taking the time to meet with us, it is an absolute thrill to be here in Israel, I so much appreciate the support we have received from the people of Israel. But I feel somewhat guilty because all I did at the United Nations was tell the truth. I have never taken kindly to bullies, and the UN has bullied Israel for a very long time, and we are not going to let that happen anymore. It is a new day for Israel in the United Nations. We just got back from Geneva, talking about the Human Rights Council and hopefully it will be a new day at the Human Rights Council when it comes to Israel.”

She concluded by saying she was greatly looking forward to her visit to Israel and said, “I am looking forward to taking in the history, the beauty, the tradition, and all that comes with the magic of Israel. Thank you very much for having me it is a pleasure to be here.”

Photo credit: Mark Neiman (GPO)

Friday was a beautiful late spring day; the gardens were lovely, the weather was fine; the guests were elegantly attired; the refreshments were generous and delicious; all the makings of a happy celebration marking the National Day of Sweden. H.E. Carl Magnus Nesser, ambassador of Sweden to the State of Israel, hosted the event at the ambassadorial residence in Herzlia Pituach.

The event was attended by many Swedish nationals living in Israel; Swedish music, Swedish food, Swedish sponsors and a generous open bar – all the makings of a happy event.

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A fundamentally agricultural holiday, Shavuot commemorates the custom of bringing offerings to the Holy Temple from the first fruits of the harvest and the first animals born to the flocks.

Shavuot, the Holiday of Weeks, is one of the three pilgrimage holidays, along with Pesach and Sukkot. These are the holidays on which the whole Jewish people would come to Jerusalem​ in ancient times, when the Holy Temple was there, and would offer animal and grain sacrifices.

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Tel Aviv Eat presents three evenings of tastings and workshops featuring the region’s leading restaurants and most prominent chefs. Entrance is free (including the chefs’ demonstrations), and tasting portions range in price from NIS 20-35. Doors open each evening at 18.00. There are several performance stages, live music, and stands selling beer.

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"Only when we remember the families who were torn apart from everyone they loved, who suffered that terrible darkness and evil, who had endured the unbearable horror of the Holocaust, only then can we prevent this agony from ever repeating." President Donald J. Trump

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The Charles Bronfman Auditorium at Habima Square is one of the centerpieces of the Israeli arts and cultural scene, home to the Israel Philharmonic for the last 60 years. On Friday, May 19th, it was home to yet another historic event, with the dedication of the entrance hall to Miri Shitrit of blessed memory.

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President Reuven and First Lady Nechama Rivlin today, (Monday), welcomed President of the United States Donald J. Trump, and First Lady Melania Trump on arrival at Ben-Gurion International Airport, and then at the President’s Residence in Jerusalem.

On his arrival at the President’s Residence, President Trump signed the official guest book and wrote, “It is such a great honor to be in Israel and be with all of my great friends”.

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  Prime Minister Benjamin Netanyahu and his wife Sara, today (Monday, 22 May 2017), at Ben-Gurion International Airport, welcomed US President Donald Trump and his wife Melania with an honor guard.

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President Reuven Rivlin on Tuesday , at a ceremony at the President’s Residence in Jerusalem, received the diplomatic credentials of the new Ambassadors to Israel from Thailand and Spain. Each ceremony began with the raising of the flag and the playing of the national anthem of the visiting country, and - after the presentation of the credentials - the signing of the guest book, before the playing of Israel's national anthem 'Hatikva'.

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