The promotional event for the COSMOPROF exhibition, which took place on December 5th, brought together the top producers and local importers in the cosmetic and beauty product industries with senior representatives of the international exhibition and representatives of the Union of Italian Cosmetic Manufacturers, Cosmetica Italia. The goal of this first meeting was to lay the groundwork for an international cosmetics exhibition to take place in March 2017.
Representatives of the Italian Trade Agency, in cooperation with the organizers of COSMOPROF Bologna and with the assistance of the Israel Export Institute, held the first event of its kind in Israel on December 5th in Tel Aviv. Among the guests were Gigi Cosmetic Laboratories Deputy General Manager Haim Zer, Orly Sagi, Christina Israel Cosmetics Manager, Dr. Dov Klein and Cinzia Klein from Clinica Dr Klein, Sharon Baruch Manager Dr Klein Cosmetics , business development executive Israel Chamber Na’ama Myers, and John L. Pezzino from Sanwa Packaging.
The goals of the event were to advance commercial partnerships between Israel and Italy, and the event included tens of leading producers and local importers in the cosmetics and beauty products industry, senior representatives of the international exhibition and representatives of the Union of Italian Cosmetic Manufacturers, Cosmetica Italia, the Italian Ambassador to Israel, and the head of the Italian Trade Agency in Israel.
During the event, the representative of the COSMOPROF exhibition, Antonia Benvegnu, presented the innovations anticipated in the 50th version of the exhibition. Manzetti Gianni, the representative of the Union of Italian Cosmetics Producers, offered information on cosmetics in Italy and on the strengths of the Italian cosmetics industry. Mr. Gianni is also the owner of the large hair product company Farmen ICD. Franceso Maria Talo, spoke about the commercial ties between Israel and Italy in the cosmetics and beauty products industries. In addition, Michele M. Superchi, from the trend finding company BeautyStreams, presented a forecast on what to expect in beauty product innovations at the next exhibition.
The event was intended to strengthen ties and networking between local producers and importers and Italian representatives. Of the participants, a select group was chosen to fly to Bologna as guests of the Italian Trade Agency to participate in the largest beauty exhibition in the world, COSMOPROF Worldwide Bologna.
Participation in the exhibition provides Israeli producers an opportunity to present the most cutting edge cosmetic and beauty products to the Italian market and to sign strategic business partnerships.
The COSMOPROF exhibition is the most important cosmetics expo in the world, and is celebrating its 50th anniversary this year. Every year thousands of producers from all over the globe attend the conference in order to develop commercial ties with Italian suppliers in the cosmetics and beauty industries. For example, at the most recent exhibition over 2,500 companies from 150 countries presented their products in front of 250,000 visitors.
Massimiliano Guido, the head of the Italian Trade Agency in Israel, said that “the large number of Israeli delegates who attended the last COSMOPROF exhibition only strengthened the decision of the Italian Commerce Ministry, the exhibition organizers, and the Union of Italian Cosmetics Producers, to choose Israel as one of the select few locations to host an event of this kind. The Israeli market is intelligent and mature, with a variety of local brands and a large selection of leading international brands, which offer business opportunities for Italian cosmetics companies who wish to enter the Israeli market, as well as Israeli producers interested in entering the global market, and in particular, the Italian market. With such strong mutual interest, consumers, manufacturers and importers all stand to benefit from the increasing Israeli-Italian cooperation.
Photo Silvia Golan
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