Saphira at the Jerusalem Waldorf Astoria Sets the Salon Standard
Saphira Hair Care, the company that pioneered the use of Dead Sea minerals in hair care products, recently launched its first branded hair and beauty salon, Saphira Salon by Maurice, on the premises of the Waldorf Astoria Hotel in Jerusalem.
The salon was conceived as a partnership between Saphira founders Aviad and Saphira Greenberg and Maurice Dadoun, master hairstylist from Beverly Hills and artistic director of the new salon. Designed and built at a cost of NIS 2 million, the salon is furnished with the finest materials and equipped with everything a full-service salon needs.
According to Saphira management, “This full-service salon is a confluence of dreams and inspiration, as well as a fusion of luxury products together with world-renowned talent, to create a new standard in Israel. The artistic talent of Maurice, combined with the Saphira boutique hair care line, promises to leave everyone both feeling and looking beautiful.”
The salon’s range of services includes hair styling (and coloring) for men and women; manicures, pedicures and nail care; hair and scalp treatments; and expert make-up consultation and application.
The salon is also stocked with the complete line of Saphira quality products -- infused with 26 active minerals from the Dead Sea plus keratin -- for nourishing, healing and beautifying all types of hair.
Photos By Silvia G. Golan
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