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MAD: Marketing, Advertising, Digital and Music Conference

July 11th, 2012 | Wednesday

The conference brings together people of worldwide importance in the industry to hear the latest developments in global telecommunications, media, advertising and the Internet . Such developments are of particular relevance for Israel, a country known as an early adopter of advanced technologies and a test bed for the immense changes underway in these fields.

 

At David InterContinental Hotel, Tel-Aviv


Opening

9:30-11:00am, Wednesday, July 11th


Greetings:
Eitan Madmon
, CEO, Globes Publishing
Ron Huldai, Mayor, Tel Aviv-Jaffa

Mr. Moshe Kahlon, Minister of Communications, Israel

Introduction: Hagai Golan
, Editor in Chief, Globes Publishing
Remix edited by Noy Alush: "The social protest: from the summer of 2011 to the summer of 2012

Live Performance- Rockfour Band & Ninet Tayeb


New Reality

11:30am-1:00pm, Wednesday, July 11th

Trend-Consumers-Technology

* Unveiling the Globes Brands Index
Magazine

Avi Gabbay, CEO, Bezeq
Dov Moran, CEO, Comig
Richi Hunter, CEO, McCann Erickson
Eli Uzan, CEO, The Box

The Next Big Thing - and how to get to it
Mike Morley, CEO Casa Strada Productions and former EVP & Chief Creative Officer for international production at Sony Pictures Television (Entertainment Master Class, EMC, program)

Case Study: Who is the digital consumer?
Adam Shuv, CEO, Refreshing.co.il

Moderator:
Gad Peretz, Telecom Correspondent, Globes


The Big Pitch

11:30am-1:00pm, Wednesday, July 11th

  • What makes a format commercial?
  • The Israeli industry: success and failure
  • Searching for the next international entertainment format

Panel: Ben Hall, Managing Director, The Shine Group, UK (Entertainment Master Class, EMC, program); Ran Telem, Vp of Programming, Keshet; Avi Armoza, CEO, Armoza International Media
Moderator: Mr. Li-or Averbach, Editor, Firma Magazine - Globes

The 7 secrets of a successful pitch
Paul Boross
, the Pitch Doctor, BIG SKY, UK (Entertainment Master Class, EMC, program)

Formagination Contest:
Searching for ideas for the next international entertainment format
The winner will receive: $25,000.
For registration:http://www.formagination.com/frmagination.htm

Judges: Ludovic Attal, TF1 Production; John Gough, Entertainment Master Class (EMC); Avi Armoza, Armoza Formats; Li-or Averbach, Globes

Presentors: Eli Yatspan, Harel Josefson, Ori Dror, Oded Kramer, Danny Karpel, Itay Herman, Michal Ben David, Ohad Oz, Daniel Najenson

 

Social networks without borders

11:30am-1:00pm, Wednesday, July 11th

Society-Communication-Security

Case study: Social media brands – from crisis to success by Noa Parag, Editor, Feeder - Globes & Eran Gefen, Chairman & Founder, FanGager

Cyber & social networks
Dr. Haim Assa, CEO, Tavixcom

Social engineering to hack defense companies
Oded Blatman, CEO, NetSys

IDF in the cyber era
BG Yoav (Poly) Mordechai
, Spokesperson, IDF


Strategy and crisis management consultant
B.G Avi Benayahu, Founder, Benayahu Strategy & Consultation

Identifying the movements in advance
Omer Laviv, CEO, Athena GS3 Security Implementations

Amichai Shulman, CTO and co-Founder Imperva

Moderator: Amir Rapaport, Founder & Editor in Chief, Israel Defense


Street, Art and Commerce

11:30am-1:00pm, Wednesday, July 11th

Living the street – open conversation

Case Study: Commercial art in the public space
Shely Rokah, Shely's postcard

Self branding by street art
Dov Alfon, co-Founder & CEO, storyvid.io

Talking walls: poetry, literature, erotic and all the rest
Ami Ben Basat, Author & Entrepreneur
Moderator of the open conversation

The Future of the Strategy

2:00pm-4:00pm, Wednesday, July 11th
Corporate, Advertising, Consumers

The future campaign
Cross platform presentations by the leading advertising agencies.

Glickman-Nettler-Samsonov
The Box
TBWA Joshua
Lead
Twisted

Revealing the advertising agencies ratings
Nati Yaakobi, Ifat Business Information

Panel:
Ran Goron
, CFO Marketing, Bezeq; Michael Golan, CEO & Owner, Golan Telecom; Gil Samsonov, Partner Glickman Nettler Samsonov; Udi Pridan, Owner & CEO, Reuveni-Pridan; Motti Scherf, Owner & CEO, Scherf Communication; Gal Turjeman, Managing Director, The Israeli web rating; Yaniv Levi, CEO, Total Media; Nurit Dabush, former Chairman, The Second Authority for Radio and Television
Moderator: Liat Ron, Globes' Correspondent


"Cash Mate" - Starting a New Game

2:00pm-4:00pm, Wednesday, July 11th

  • The shift to cross platforms
  • Economic consequences of the multi screens reality

The neuroscience of entertainment
David Graham, CEO Attentional Ltd. (Entertainment Master Class, EMC, program(

Formagination contest: winner announcement

Jozef Atrash
, CEO, HALA TV

Panel:
Philippe Brodeur, Managing Director, Hot Air Media (Entertainment Master Class, EMC, program(; Uri Adoni, Partner, JVP; Eldar Rapaport, CEO, Screenz; Rona Ben David, co-Founder & CEO, OnTheMob
Moderator: Li-or Averbach, Editor, Firma Magazine - Globes

The New Music Tools

2:00pm-4:00pm, Wednesday, July 11th
New media as a tool to connect musicians to the commercial world

Introduction: Dr. Gal Oestreicher - Singer, Tel Aviv University, Faculty of Management, Social media and eCommerce expert

Yochai Levi ,VP Marketing, Conduit; Yaki Gani, New Media Consultant & entrepreneur, Rockfour band member; Zohar Sosenko, Spokesperson, Tel Aviv Municipality; Omri Argaman, Co-Founder & VP Business Development, Moblin.com; Adv. Asaf Zamir, Deputy Mayor, Tel Aviv Municipality; Tal Sela, Partnerships Manager, YouTube Israel, Greece and Africa;
Moderator: Dror Globerman, Journalist & Musician

 

MAD 2012: The Indy Music Festival

6:00pm-12:00am, Wednesday, July 11th
Live performances by independent bands

Leading musicians will perform during the Indie Music Festival at six leading Tel Aviv clubs – Abraxes, Tzuzanem, Lima Lima, Shesek, Rothschild 12, and Levontin 7.

The performance will be held simultaneously, and will be open to the general public from 6pm.

Performances Schedule:

Abraxes
6:00pm PHOTOTAXIS

6:45pm Flora

7:30pm CANNONS

8:15pm BAR VASE

9:00pm Shahar aven Tzur

Shesek
6:00pm Lili Franko

6:45pm Avi Adaki & the Adakies

7:30pm The 1840s

8:15pm LOVE GRENADE

9:00pm Ramla

9:45pm Drunk Machine

Levontin 7
6:00pm L.F.N.T

6:45pm PSYCHOTIC BEACH BUMS 

8:15pm THE WAKE UP SUZZYS 

9:00pm MAD BLISS

9:45pm Cain and Abel

Rothschild 12

6:00pm THE ANGELCY

6:45pm Nadav Kadmon 

7:30pm Taani Ester 

8:15pm Amiram Eini 

9:00pm Yair Rubin

9:45pm Zvika Fores

Lima-Lima

6:00pm CRUNCH

6:45pm The RAW MEN EMPIRE 

7:30pm Luisa

8:15pm TREE 

9:00pm ATARA & THE RETROS

9:45pm ELECTRIC ZOO

Tzuzanem
6:00pm Danny Gilboa

6:45pm Daniel Sofer

7:00pm Stella Got

7:30pm Offir Soberg & Itay Mazilo

8:00pm Shlomi Kandel 

8:30pm Shirly Kones

9:00
pm Erez Russi & Adi Wienberg

9:30pm Tal Cohen-Shalev

10:00pm OLD MAN RIVER

*MAD Conference participants will have free access with the conference tag.
*Performances are open to the publich. Early registration is required
* Entry pending on space availability
* The performance at the clubs are the sole responsibility of the clubs
*The performances' schedules are subject to change