In the wake of Operation Pillar of Defense and the media coverage of events in the south, Public Diplomacy and Diaspora Affairs Minister Yuli Edelstein has ordered the opening of a special Ministry operations center.

 The activity of the center, which is being established in coordination with the National Information Directorate, the Foreign Ministry and the IDF Spokesperson's Office, will focus on coordinating public diplomacy efforts by enlisting a reservoir of 25,000 activists who have been trained by the Ministry for public diplomacy and to transmit messages in Israel and around the world.

 The center will, inter alia, turn to Diaspora communities and Jewish organizations around the world in order to both assist them and benefit from their assistance vis-à-vis public diplomacy activity in their languages and local environments. The Ministry thus intends to encourage and initiate a public diplomacy campaign in dozens of countries and over the internet complete with messages, photographs, video clips and additional materials in various languages.

Public Diplomacy and Diaspora Affairs Minister Yuli Edelstein said, "We have established the special center in order to provide for coordination between the Government and civilian elements. We are here in order to expose the unbearable reality of the residents in the south and the necessity for military action against Hamas and the [other] terrorist organizations. I am certain that alongside us will stand significant force multipliers in the form of tens of thousands of activists in Jewish communities around the world."

 Public Diplomacy and Diaspora Affairs Ministry professionals will staff the center along with representatives from the Prime Minister's Office, the Foreign Ministry, the IDF Spokesperson's Office, the Government Press Office, the Jewish Agency and public diplomacy organizations.