Science & Technology
- Written by Silvia G Golan
The Israeli start up NUVIAD today announced availability of outstanding innovative advertising service which allows business owners to create self mobile campaigns
TEL AVIV, September 20, 2016; The Israeli start upNUVIAD today announced availability of NUVIAD Express™ – an innovative advertising service which allows business owners and mobile marketers to create mobile campaigns focused on location, people knowledge and deep big-data analytics.
For the first time, advertisers and business owners can just enter the address of their business or the addresses of their competitors and NUVIAD Express™ will provide detailed audience analysis including gender, age group, most used apps in the area, and more. This data can then be used to create mobile campaigns targeting the exact audience for the business using advanced click-to-call technology.
"For the first time, we can provide a viable alternative to standard pay-per-click services. NUVIAD Express™ not only provides a better targeting option for business owners, but also offers it at lower costs per customer than the services businesses already use," said Rafi Ton, CEO of NUVIAD.
"Running hundreds of campaigns for our customers, we've managed to refine the technology to fit the needs of local and regional businesses – driving customers to their business using click-to-call technologies. We have also simplified the process of creating the campaign and ads, by focusing on native ad formats. All you need is a title for your ad, a promo line and your logo. Your promotion will appear on thousands of apps targeting potential customers in the proximity of your business. Best of all, you don't even need a website as you can use NUVIAD's click-to-call option and receive calls directly to your business," added Rafi.
NUVIAD Technologies is one of the leading mobile advertising providers focusing on mobile advertising and native ad formats, and utilizing advanced machine learning algorithms to deliver highly targeted mobile advertising campaigns while continuously improving their results.
Photo provided by Nuviad Technologies
- Written by NIR GISSER
Only health in ICC JERUSALEM
"Health starts on the plate", "the current crisis in food industry", "the health system budget", "the horror of hospital infections"
These are just some of the topics that were main discussion on the annual Israel Medical Convention hosted here in "Binyanei Ha'Uma" and organized already a decade by Hadassah Medical Center and "Kol Ha'Ir" newspaper together with International Convention Center in Jerusalem.
Israeli President Reuven Rivlin told to the participants about him being a Vegetarian, and for years now mind to eat healthy.
Minister of Health Rabbi Yaakov Litzman proudly announced that today everybody knows two words in English: "Junk Food", also promised to go till the end in his struggle against industrialized food.
IMA chairman Dr. Leonid Eidelman expressed his deep concern regarding easiness of access to citizen's medical records by business entities and in the future these might be hostile elements.
Prof. Itamar Raz, Chairman of the National Council for Diabetes and Chairman of "From Today" - Israeli Forum for a healthy lifestyle, compared sugar to smoking and emphasized sugar tremendous damage. Just as smoking, sugar is a major factor in morbidity and very addictive due to a strong boost by the industry.
Among speakers and guests at the conference in International Convention Center were: Jerusalem Mayor - Nir Barkat, Director General of the Ministry of Health - Moshe Bar Siman Tov,Director General of the Ministry of Social Affairs- Eliezer Yablon, Director General of the Hadassah medical Center -Professor. Zeev Rotstein, physicians, healthcare system officials, representatives of pharmaceutical companies and many others.
Photo Michal Fattal
- Written by KKL
Mobile Ideas for Tomorrow - Competition Summit Event
Monday, 5th of September, in the Council for a Beautiful Israel in the Yarkon Park, Tel-Aviv, a Competition Summit Event marked the end of the competition held between German and Israeli students In recognition of the 50th anniversary of the establishment of diplomatic relations between the two countries.
In 2015, Germany and Israel celebrated 50 years of diplomatic relations between the two countries. To commemorate this land mark, In the middle of 2014, KKL Germany decided to create a unique activity this year - a competition among students at elementary schools in Israel and Germany.
The competition proposes transportation solutions with a vision of sustainability and the environment. In the final project, the students were asked to submit a short film. The essence of the competition was to introduce students to issues in the field of transport, sustainability and environmentalism.
The "Mobile Ideas for Tomorrow" event marked the end of the competition (with a Reception, Screening of winning films Awarding certificates and prizes). Three winning teams received a one-week seminar on environmental issues in the other country –Israelis students traveled to Germany and German students are visiting Israel between the September 4-10.
Coming at first place from Germany is –"Projekt Mobile Ideen für Morgen“, Second place – "Beam me up – or not…“and third place – "Fuel Cell Energy".
The winners in Israel for the sustainable mobility are as follow:
· 1st Place: Magic School Bus, Ramon School
An innovative project - a bus assembler for youth movement children in Gedera. Instead of tens of private vehicles that transport children to activities.
· 2nd Place: Shalhevet Betnua , Shalhevet Shoam School
Application for creating car pool groups
· 3rd Place: The Road, Ahad HaAm High School
An offer to construct a bridge for pedestrians in the region of hotels in Petah Tikva, in aim to prevent accidents.
During the ceremony, KKL-JNF Executive Director of Resources, Development and Public Relations, Avi Dickstein, spoke about the relationship between transportation and environmental protection stating, "KKL-JNF seeks to educate the youth about sustainability."
Photo Caption: "Mobile Ideas for Tomorrow"
Photo Credit: Israel Melubani, Courtesy of KKL-JNF
- Written by Aviva Schwartz
150 Holistic Therapists Volunteer Treat Cancer Patients in Hospital's Oncology Department and in Yuri Shtern Holistic Care Center
Yuri Shtern Holistic Care Center, in memory of Yuri Shtern, was established at the initiative of Lena Stern (widow of the late MK Yuri Stern), to honor the memory of MK Yuari Shtern. The foundation operates the Yuri Shtern Holistic Center for Cancer Patients.
The Center provides integrated holistic treatment for individuals dealing with cancer, as well as their families. Every day, 150 qualified therapists come to the oncology department at the Shaare Zedek hospital to provide hospitalized patients alternative medical treatments to help them cope with their disease.
The Center provides alternative medical treatments for a broad population of individuals coping with cancer. Treatments are provided free of charge to hospitalized patients (outpatient or inpatient) and for a minimum fee to family members, at the clinic in Beit Yuri Stern in Jerusalem. These treatments significantly improve the quality of life of patients struggling with cancer, as well as their families, and help ease the side effects associated with chemotherapy, and radiation.
MK Yuri Stern died of cancer nine years ago. Lena Stern, an expert in alternative medicine, provided him with holistic treatments during the last year of his life. He received an enormous benefit from these treatments, including relief of pain, improved quality of life and overall help in coping with the disease.
After the death of Yuri, the Yuri Stern Foundation was established by Lena Stern and family to raise awareness regarding the benefits of holistic treatments in alleviating the suffering of cancer patients. Today the organization has an agreement with Shaare Zedek hospital, in which 150 certified holistic caregivers offer free treatments at the Center to cancer patients. At the Yuri Stern Center in Jerusalem, patients and their families receive therapy at a nominal price.
Lena Stern - Chairman of Yuri Shtern Holistic Care Center: "We believe that our holistic treatments benefit both mind and body, ease the psychological stress of battling cancer, and therefore increase the chances of recovery.Our team consists of therapists, who are all volunteers, specializing in palliative oncology complimentary medicine. We train, qualify and prepare them to face the challenges inherent in working with cancer patients and their families. In addition, they are provided with ongoing professional counseling and training workshops. our therapist volunteers inspiring dedication, provide more than 8,000 treatments a year for cancer patients and their family members."
"The Center advocates the concept of treating the mind and body in combination and not just the illness itself- she said."
The Yuri Shtern Fund and Holistic Care Center is supported by donations and grants.
On November 1, the Center will hold a special fundraising evening in conjunction with the Batsheva Ensemble at the Jerusalem Theater with their special show called "Dkhdans" by Ohad Naharin. The event will be dedicated to continuing the activity of the Center to treat cancer patients. Jerusalem Mayor Nir Barkat will honor the event with his presence.
To purchase tickets in credit: https://www.ezpay.co.il/Payment.aspx?id=15272
The Jerusalem Theatre box office: 02-5606755. Site: http://www.jerusalem-theatre.co.il/
Contact information for any possible cooperation:
Tel: 052-3244769 or 03-6419030
The Yuri Shtern Holistic Care Center is registered as a nonprofit organization - all donations received are recognized for tax purposes in accordance with Section 46 of the Income Tax Law.
Holistic Center website: https://www.facebook.com/HolistiCenter
We would appreciate you for any cooperation and assistance that can help us continue the running of this important project.
- Written by TAU
Breakthrough research at Tel Aviv University unravels the metastatic mechanism of melanoma
Tel Aviv University researchers, together with the German Cancer Research Center (DKFZ) in Heidelberg, have discovered the mechanism by which melanoma spreads to other organs in the body, and have found ways to prevent the metastasis.
In a landmark discovery, researchers at Tel Aviv University have unraveled the metastatic mechanism of melanoma, the most aggressive of all skin cancers. The scientists discovered that before spreading to other organs, the tumor sends out tiny vesicles containing molecules of microRNA. These induce morphological changes in the dermis – in preparation for receiving and transporting the cancer cells. The researchers also found chemical substances that can stop the process, and are therefore promising drug candidates.
The paper was published yesterday (Monday, 22 August 2016) as the leading cover-page article of the prominent scientific journal Nature Cell Biology .
Melanoma, the most aggressive and lethal type of skin cancer, causes the death of one person every 52 minutes (according to data from the Skin Cancer Foundation), and the number of diagnosed cases has been on the rise for the past three decades. Despite a range of therapies developed over the years, there is still no full remedy for this life-threatening disease. A recent study at Tel Aviv University proposes new and effective methods for diagnosing and preventing this most deadly of skin cancers.
"The threat of melanoma is not in the initial tumor that appears on the skin, but rather in its metastasis – cancer cells sent off to colonize in vital organs like the brain, lungs, liver and bones," says research leader Dr. Carmit Levy of the Department of Human Molecular Genetics and Biochemistry at Tel Aviv University's Sackler School of Medicine. "We discovered how the cancer spreads to distant organs, and found ways to stop the process before the metastatic stage."
Morphological changes in the dermis
The researchers began by examining pathology samples taken from melanoma patients, and the findings were striking indeed. "We looked at samples of early melanoma, before the invasive stage," says Dr. Levy. "To our surprise we found changes that had never before been reported, in the morphology of the dermis – the inner layer of the skin. Our next task was to find out what these changes were, and how they related to melanoma." In the ensuing long and complex study the group was able to discover - and also block – a central mechanism in the metastasis of melanoma.
According to Dr. Levy, scientists have known for years that melanoma forms in the outer layer of the skin, the epidermis. At this early stage the cancer is unable to send off colonizing cancer cells, because it has no access to blood vessels - the highways that carry the cells to other parts of the body. With no blood vessels present in the epidermis, the tumor first needs to contact the abund ant blood vessels running through the dermis. But how is the connection made?
"We found that even before the cancer itself invades the dermis, it sends out tiny vesicles containing molecules of microRNA. These induce the morphological changes in the dermis, in preparation for receiving and transporting the cancer cells. It now became clear to us that by blocking the vesicles, we may be able to stop the disease altogether."
Transforming melanoma into a nonthreatening illness
Having discovered the mechanism, the researchers proceeded to look for substances that could intervene and block the process in its earliest stages. They found two such chemicals: one, SB202190, inhibits the delivery of the vesicles from the melanoma tumor to the dermis; and the other, U0126, prevents the morphological changes in the dermis even after the arrival of the vesicles. Both substances were tested successfully in the lab, and may serve as promising candid ates for future drugs. In addition, the changes in the dermis, as well as the vesicles themselves, can be used as powerful indicators for early diagnosis of melanoma.
"Our study is an important step on the road to a full remedy for the deadliest skin cancer," says Dr. Levy. "We hope that our findings will help turn melanoma into a nonthreatening, easily curable disease."
The group at Tel Aviv University worked in close collaboration with Prof. Jörg D. Hoheisel and Laureen Sander at the German Cancer Research Center (DKFZ) in Heidelberg, Dr. Shoshi Greenberger at the Sheba Medical Center and Dr. Ronen Brenner at the Wolfson Medical Center in Holon. Lab research was led by Dr. Shani Dror of Dr. Levy's research group.
(The research was funded with the support of the Science, Technology and Space Ministry in the framework of a joint German-Israeli canc er research program.)