Art & Culture

A NEW WEBSITE FOR THE CITY OF TEL AVIV-YAFO GOES LIVE TODAY, AN INITIATIVE OF THE TOURISM MINISTRY, TEL AVIV MUNICIPALITY AND THE TEL AVIV HOTELS ASSOCIATION; THE WEBSITE, WHICH IS AIMED AT TOURISTS, OFFERS A MARKETING AND IMAGE PLATFORM FOR THE INTERNATIONAL MARKET
 
TOURISM MINISTER STAS MISEZHNIKOV: “TEL AVIV IS A CENTRAL ANCHOR IN THE ISRAELI TOURISM PRODUCT AND ADDS A WIDE CHOICE TO THE MANY EXISTING TOURISM SITES IN THE COUNTRY. ABOUT 70% OF TOURISTS VISITING ISRAEL COME TO TEL AVIV, A DESTINATION WHICH IS CONSIDERED BY MANY TO BE ONE OF THE WORLD’S FOREMOST ENTERTAINMENT CITIES. TODAY TEL AVIV COMPETES WITH LEADING EUROPEAN CITIES IN THE TOURISM ARENA AND WAS RECENTLY SELECTED AS ONE OF THE WORLD’S MOST PREFERRED ENTERTAINMENT CITIES BY THE LONELY PLANET GUIDE”
MAYOR OF TEL AVIV-YAFO RON HULDAI: “IT IS RIGHT AND PROPER THAT EVERY POTENTIAL TOURIST AROUND THE WORLD KNOWS WHAT WE AND OTHER VISITORS ALREADY KNOW ABOUT TEL AVIV-YAFO: THAT TEL AVIV-YAFO IS AN AMAZING AND SURPRISING CITY THAT IS FUN NOT ONLY TO LIVE IN BUT ALSO TO VISIT. TOURISM TO TEL AVIV IS ALSO TOURISM TO ISRAEL AND THERE ARE OBVIOUS ADVANTAGES TO PROMOTING IT SUCH AS INCREASED EMPLOYMENT OPPORTUNITIES AND ECONOMIC GROWTH AND THEREFORE IT IS VERY IMPORTANT TO PROMOTE THE SPECIAL AND RICH TOURIST EXPERIENCE THAT TEL AVIV OFFERS – AND THAT WE ARE DOING”
 
Today (2 December 2012), the Tourism Ministry, Tel Aviv-Yafo Municipality and the Tel Aviv Hotels Association launched a new website to promote Tel Aviv. The initiative, in cooperation with representatives of the gay community in the city, is designed to expose tourists to the many tourist and cultural opportunities on offer in the city.
 
The website, entitled Visit Tel Aviv Yafo (www.visit-tel-aviv-yafo.com) provides information on cultural events, night life, tourist attractions, restaurants, museums, new venues and more. In the first stage, the website is available in English, with French, Russian, German and Italian versions available later.
 
The construction and development of the website took place over recent months, in accordance with the 2012 work plan of the Tourism Ministry’s Marketing Administration and within the framework of marketing Tel Aviv in cooperation with the municipality. NIS 2 million will be spent in marketing the site around the world.
As part of the launch activities, the Tel Aviv municipality produces a video clip entitled Tel Aviv Urban Symphony that focuses on the non-stop life and activity in the city. http://www.youtube.com/watch?v=VvhGbzcAG-s&feature=youtu.be
 
In the last year, the Tourism Ministry has invested about NIS 50 million in marketing Tel Aviv around the world, while positioning it against other leading world city destinations as a modern city of entertainment, art, history, vacation, architecture, culinary tourism, gay tourism and more. This promotion has been via dedicated advertising in regional and national media in target countries. Other activities included public relations, hosting opinion-formers and journalists in the city to expose them to the tourism product and the various niche markets.