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TOURISM MINISTRY PRESENTS AT IMTM,  THE INTERNATIONAL MEDITERRANEAN TOURISM MARKET:

 

  • ·For the first time in Israel, TEDxTel Aviv Salon
  • ·Competition to develop tourism apps (hackathon)
  • ·Professional conference to mark 7 years of activities in the Druze and Circassian villages
  • ·Panel with Tourism Ministry Regional Directors

Tourism Minister Yariv Levin, on opening the tourism conference: “I am pleased to open IMTM, the largest ever tourism fair to be held in Israel.  The size and scope of the fair is testament to the fact that Israel is becoming an attractive destination for tourism and those in the tourism business from around the world.  2016 was a ground-breaking year for tourism to Israel.  The increase in incoming tourism is because of the wide-ranging marketing activities of the Tourism Ministry, which include breaking into new markets and the adoption of innovative marketing strategies, whether in digital marketing or in emerging markets such as China and India. We are in the midst of a transformation in the aviation field, where, as a result of the support offered by the Tourism Ministry to airline companies who open new routes into Israel, Hainan Airlines and Ryanair began flying into Israel for the first time. IMTM will give additional momentum to this trend and will have a positive influence on increasing incoming tourism to Israel in 2017.”

 

 Jerusalem, February 5, 2016 - Tourism Minister Yariv Levin will open Tuesday  the Tourism Ministry stand at IMTM, the International Mediterranean Tourism Market, which will take place at the Tel Aviv Convention Center, Pavilion 2,  from 7-8 February.

 

Ten tourism ministers from around the world will participate in this year’s IMTM – a record number for IMTM -  including after several years’ absence, H.E. Tourism Minister from Turkey, Mr. Nabi Avci, who will meet with Tourism Minister Levin. Other tourism ministers and senior tourism officials attending IMTM come from Italy, Kenya, Madagascar, Norway, Romania, Sri Lanka, Tanzania, Zanzibar,  Ethiopia,  Lithuania, Philippines and Kazakhstan, among others.

 

The Tourism Ministry is hosting about 200 tour operators and conference organizers from overseas with a view to exposing them to the Israeli tourism product at IMTM, as well as offering them tours of the country. The Tourism Ministry stand will feature various attractions, including a large screen that will list the hotels awarded stars under the Tourism Ministry hotel rating scheme. Tablets will be available for the public to try out the new Tourism Ministry app. The stand will also screen Tourism Ministry videos and TV commercials with the new branding that the ministry is promoting in marketing campaigns overseas. Subsidiaries of the Tourism Ministry will also be exhibiting at the stand: The Dead Sea Preservation Government Company that will present for the first time the branding of the lowest place on earth for investors, as well as the Old Acre Development Company that will present the range of sites and attractions for tourists in the city, including the new Haifa-Acre pleasure cruise line.

 

Tourism Ministry Director-General Amir Halevi: “The marketing structure of the Tourism Ministry is currently undergoing great change, both in its organizational structure and in terms of the branding and campaign activities, for example the Two Cities One Break campaign that is targeted at tourism into Tel Aviv and Jerusalem, alongside the development of new tourism products such as the “the Land of the Desert” targeted to Europeans in winter. The ministry will continue its’ cooperation with online travel agents, as well as hosting opinion formers – an important additional aspect of marketing Israel as a tourism destination.”

 

For the first time, IMTM will host the TEDxTelAvivSalon about tourism issues. Four lecturers will address the event in English, which will open a door to the world of tourism. Omer Boger will speak about his personal story – how, with the minimum of resources, it is possible to take an abandoned place and transform it into a meeting place for people from around the world. Noam Klinger, CEO of Eatwith, will speak about the new world of tourism, in which visitors seek out authentic experiences and not just attractions. Tzippora Nussbaum will offer a glimpse into the ultra-Orthodox (haredi) world and Dr. Eran Ketter will present how it is possible to overturn a countrywide trend with marketing.

 

For the second time, IMTM will host a Tourism Ministry hackathon, a competition to develop tourism apps. Competition finalists will present their apps before a panel of judges and an audience. The finalists developed tourism apps that are designed to enhance the experience of the visitor and tourist in Israel. Every app makes use of the extensive database provided by the Tourism Ministry for public use. The database currently includes about 25,000 pieces of information. This is the largest database of its type among all the government ministries. The competition winners will receive cash prizes, with the first prize being NIS 10,000.

 

There will also be a panel via Skype with the directors of the Israel Government Tourist Offices in Germany, India and China covering the marketing activities in those destinations.

 

The Tourism Ministry will also hold a conference to mark seven years of activity developing rural tourism in the Druze and Circassian communities. In recent years, the ministry has invested tens of millions of shekel in improving tourism infrastructure and establishing tourism incubators to help small tourism-related businesses in these villages. The conference will include encounters with some of the people behind the success stories in the Druze and Circassian tourism enterprise, as well as tastes of ethnic cuisine and folklore.

 

 

For a full program, see here

IMTM   Pavilion 2, Tel Aviv Convention Center, 101 Rokach Boulevard.

 

 

 

 

 

Philippine Pavilion Wows Crowd at Israel's International Tourism Fair

11 February 2016, Tel Aviv, State of Israel – The Philippine pavilion at the annual International Mediterranean Tourism Market (IMTM) instantly stood out as a crowd winner during the fair's 22nd edition, which was recently held at the Tel Aviv Convention Center.

 

The panoramic views of destinations adorning the pavilion, beautiful and upbeat videos, rich taste of Filipino delicacies, and the variety of song and dance performances, including flair bartending, attracted hundreds of visitors and showed them that, truly, "It's More Fun in the Philippines."

 

 

The Philippine pavilion was formally opened by Department of Tourism Undersecretary for Tourism Development Benito C. Bengzon, Jr., who led the first DOT delegation to the IMTM, and Philippine Ambassador to Israel Neal Imperial.  Joining them were other DOT officials and partner travel agencies from the Philippines such as Annset Holidays, Inc., Flyeast Philippines, Intas Destination Management, Inc., Maman Aviation, Ltd., and Travel Experts, Inc.

Israeli Tourism Minister Yariv Gideon Levin also visited the Philippine pavilion during the first day of the travel fair and was delighted to watch the "Tinikling" performed by members of the Filipino community in Israel.

  

 

DOT officials also held a Country Presentation on the second day of the fair.  Around 50 travel and tour agencies, including business organizations, attended the event.  Through videos, photos, and cultural performances, DOT officials showed why the Philippines is the next best destination for Israelis in Asia.

 

 

 This is the fourth time that the Philippines has participated in the IMTM.  Previous participations were done through partnership between the Philippine Embassy and the Israel-Philippines Tourism Chamber.  However, this is the first time that a Philippine pavilion was organized and led by DOT which has made Israel as one of its priority markets.

 

In an interview with the Israeli media, Undersecretary Bengzon said: "We are trying to position the Philippines as one of the newest, most exciting, and most fun destination in Asia.  Last year we had about 12,000 tourists from Israel and we grew by about 34 or 35 percent.  So for us, this is a very good sign.  It's an indication that the Israeli outbound travelers who, by the way, are very very sophisticated are starting to see the potential of the Philippines as an exciting destination in Asia." --

 

 

 

 

 

 

 

 

 

 

 

3% INCREASE IN VISITOR ENTRIES IN JUNE 2013 VS JUNE 2012

VISITOR ENTRIES JAN-JUNE: 1% INCREASE ON FIRST HALF OF 2012 – RECORD LEVEL FOR THIS PERIOD IN THE YEAR

 TOURISM MINISTER DR.UZI LANDAU: "For the last few months, there has been an increase in incoming tourism in comparison to figures from last year. The Tourism Ministry views tourism as an essential engine for economic growth that creates new jobs in the periphery. We will continue our work in growing the number of visitors to Israel and realizing the tourism potemtial.”

 

 

 

FIRST COOPERATION OF ITS TYPE BETWEEN THE CATHOLIC CHURCH AND THE TOURISM MINISTRY. THOUSANDS OF CATHOLICS CELEBRATE MASS ON INTERNATIONAL DAY OF FAITH AT MOUNT PRECIPICE, NAZARETH

 

The event, part of the concluding events of the Year of Faith declared last year by Pope Benedict XVI, was led by His Beatitude, the Latin Patriarch of Jerusalem Fouad Tual and in the presence of the Tourism Minister Dr. Uzi Landau. Tourism Minister Dr. Uzi Landau: "We welcome you on this important day. Collaboration between the Catholic church and the Tourism Ministry is important for us."

Latin Patriarch: "Thank you for your presence and your efforts".

 

This morning, Sunday 17 November 2013, the International Day of Faith celebrations opened on Mount Precipice in Nazareth. The festive mass, attended by thousands of Catholic faithful from Israel, the region and around the world, was led by His Beatitude, the Latin Patriarch of Jerusalem Fouad Tual in the presence of the Tourism Minister Dr. Uzi Landau. Also in attendance were His Beatiitude Archbishop Michel Sabbah, Patriarch Emeritus of Jerusalem for Latins and His Excellency, Archbishop Giuseppe Lazzarotto, Apostolic Nuncio to Israel.

 

The celebrations in Nazareth, which will be followed next week (24 November 2013) by the closing event of the Year of Faith in the Vatican, were led by the Catholic Church with the assistance of the Tourism Ministry, in cooperation with the Ministry for the Development of the Gailee, Israel Police, the Nazareth Municipality, KKL-JNF and the Nazareth Association for Tourism and Culture. 

During the Mass, a letter from His Excellency Pope Francis was read: "The history of our faith finds its origins in the very land where you celebrate. Before we can understand our own personal history of faith nd our need for God's mercy, we must all turn to that place and time when Jesus himself walked among us"

 

Pope Benedict XVI opened the Year of Faith, as an opportunity for all Catholics to rediscover a journey of faith, with a declaration in Rome in October 2012. The event at Mount Precipice included an artistic program that featured choirs from Catholic communities around the world, followed by celebration of the Eucharist. Food and souvenir stalls were set up near the site and in the center of Nazareth.

Within the framework of the event, an icon that depicts St. Peter and Jesus in the Galilee was consecrated by a Fransiscan monk from the Holy Land. The icon will be sent to the Vatican where it will be displayed as part of the concluding celenrations for the Year of Faith that will take place next week.

 

In his address during the Mass, the Latin Patriarch thanked "all those who came from the region and around the world to participate in these cherished moments in the Holy Land." The Patriarch thanked the Tourism Ministry and the Nazareth Municipality and all those who helped in the event production for their collaboration.

 

According to estimates by the Tourism Ministry and the Israel Police, about 7,000 Catholic faithful attended the event, including pilgrims from Italy, Brazil, Spain, UK , Japan Poland, the Palestinian Authority and neighboring countries. The event attracted significant international media coverage, with representatives from many foreign media outlets coming to Nazareth to cover the festivities.

 

In 2012, over two million Christian tourists and pilgrims arrived in Israel, representing about 60% of all incoming tourism. According to estimates, the event is expected to contribute to the marketing of Israel around the world as a preferred Christian tourism destination. The Tourism Ministry's dedicated website for the Catholic world: www.holyland-pilgrimage.org

 

Photo Credit: Nitzan Schorer

 
 
 
 
Prime Minister Benjamin Netanyahu, last night (Sunday, 23 June 2013), met with a delegation of approximately 25 senior Chinese businessmen led by Hang Lung Properties Chairman Ronnie Chan. National Economic Council Chairman Prof. Eugene Kandel also attended the meeting.
Prime Minister Netanyahu discussed with the delegation members, who represent a broad range of economic and commercial sectors, ways to increase the Israeli business world's exposure to China in order to increase cooperation between Israeli and Chinese companies and develop joint initiatives that will contribute to both countries.