MAD: Marketing, Advertising, Digital and Music Conference
July 11th, 2012 | Wednesday
The conference brings together people of worldwide importance in the industry to hear the latest developments in global telecommunications, media, advertising and the Internet . Such developments are of particular relevance for Israel, a country known as an early adopter of advanced technologies and a test bed for the immense changes underway in these fields.
At David InterContinental Hotel, Tel-Aviv
Opening
9:30-11:00am, Wednesday, July 11th
Greetings:
Eitan Madmon, CEO, Globes Publishing
Ron Huldai, Mayor, Tel Aviv-Jaffa
Mr. Moshe Kahlon, Minister of Communications, Israel
Introduction: Hagai Golan, Editor in Chief, Globes Publishing
Remix edited by Noy Alush: "The social protest: from the summer of 2011 to the summer of 2012
Live Performance- Rockfour Band & Ninet Tayeb
New Reality
11:30am-1:00pm, Wednesday, July 11th
Trend-Consumers-Technology
* Unveiling the Globes Brands Index
Magazine
Avi Gabbay, CEO, Bezeq
Dov Moran, CEO, Comig
Richi Hunter, CEO, McCann Erickson
Eli Uzan, CEO, The Box
The Next Big Thing - and how to get to it
Mike Morley, CEO Casa Strada Productions and former EVP & Chief Creative Officer for international production at Sony Pictures Television (Entertainment Master Class, EMC, program)
Case Study: Who is the digital consumer?
Adam Shuv, CEO, Refreshing.co.il
Moderator: Gad Peretz, Telecom Correspondent, Globes
The Big Pitch
11:30am-1:00pm, Wednesday, July 11th
- What makes a format commercial?
- The Israeli industry: success and failure
- Searching for the next international entertainment format
Panel: Ben Hall, Managing Director, The Shine Group, UK (Entertainment Master Class, EMC, program); Ran Telem, Vp of Programming, Keshet; Avi Armoza, CEO, Armoza International Media
Moderator: Mr. Li-or Averbach, Editor, Firma Magazine - Globes
The 7 secrets of a successful pitch
Paul Boross, the Pitch Doctor, BIG SKY, UK (Entertainment Master Class, EMC, program)
Formagination Contest:
Searching for ideas for the next international entertainment format
The winner will receive: $25,000.
For registration:http://www.formagination.com/frmagination.htm
Judges: Ludovic Attal, TF1 Production; John Gough, Entertainment Master Class (EMC); Avi Armoza, Armoza Formats; Li-or Averbach, Globes
Presentors: Eli Yatspan, Harel Josefson, Ori Dror, Oded Kramer, Danny Karpel, Itay Herman, Michal Ben David, Ohad Oz, Daniel Najenson
11:30am-1:00pm, Wednesday, July 11th
Society-Communication-Security
Case study: Social media brands – from crisis to success by Noa Parag, Editor, Feeder - Globes & Eran Gefen, Chairman & Founder, FanGager
Cyber & social networks
Dr. Haim Assa, CEO, Tavixcom
Social engineering to hack defense companies
Oded Blatman, CEO, NetSys
IDF in the cyber era
BG Yoav (Poly) Mordechai, Spokesperson, IDF
Strategy and crisis management consultant
B.G Avi Benayahu, Founder, Benayahu Strategy & Consultation
Identifying the movements in advance
Omer Laviv, CEO, Athena GS3 Security Implementations
Amichai Shulman, CTO and co-Founder Imperva
Moderator: Amir Rapaport, Founder & Editor in Chief, Israel Defense
Street, Art and Commerce
11:30am-1:00pm, Wednesday, July 11th
Living the street – open conversation
Case Study: Commercial art in the public space
Shely Rokah, Shely's postcard
Self branding by street art
Dov Alfon, co-Founder & CEO, storyvid.io
Talking walls: poetry, literature, erotic and all the rest
Ami Ben Basat, Author & Entrepreneur
Moderator of the open conversation
2:00pm-4:00pm, Wednesday, July 11th
Corporate, Advertising, Consumers
The future campaign
Cross platform presentations by the leading advertising agencies.
Glickman-Nettler-Samsonov
The Box
TBWA Joshua
Lead
Twisted
Revealing the advertising agencies ratings
Nati Yaakobi, Ifat Business Information
Panel:
Ran Goron, CFO Marketing, Bezeq; Michael Golan, CEO & Owner, Golan Telecom; Gil Samsonov, Partner Glickman Nettler Samsonov; Udi Pridan, Owner & CEO, Reuveni-Pridan; Motti Scherf, Owner & CEO, Scherf Communication; Gal Turjeman, Managing Director, The Israeli web rating; Yaniv Levi, CEO, Total Media; Nurit Dabush, former Chairman, The Second Authority for Radio and Television
Moderator: Liat Ron, Globes' Correspondent
"Cash Mate" - Starting a New Game
2:00pm-4:00pm, Wednesday, July 11th
- The shift to cross platforms
- Economic consequences of the multi screens reality
The neuroscience of entertainment
David Graham, CEO Attentional Ltd. (Entertainment Master Class, EMC, program(
Formagination contest: winner announcement
Jozef Atrash, CEO, HALA TV
Panel:
Philippe Brodeur, Managing Director, Hot Air Media (Entertainment Master Class, EMC, program(; Uri Adoni, Partner, JVP; Eldar Rapaport, CEO, Screenz; Rona Ben David, co-Founder & CEO, OnTheMob
Moderator: Li-or Averbach, Editor, Firma Magazine - Globes
2:00pm-4:00pm, Wednesday, July 11th
New media as a tool to connect musicians to the commercial world
Introduction: Dr. Gal Oestreicher - Singer, Tel Aviv University, Faculty of Management, Social media and eCommerce expert
Yochai Levi ,VP Marketing, Conduit; Yaki Gani, New Media Consultant & entrepreneur, Rockfour band member; Zohar Sosenko, Spokesperson, Tel Aviv Municipality; Omri Argaman, Co-Founder & VP Business Development, Moblin.com; Adv. Asaf Zamir, Deputy Mayor, Tel Aviv Municipality; Tal Sela, Partnerships Manager, YouTube Israel, Greece and Africa;
Moderator: Dror Globerman, Journalist & Musician
6:00pm-12:00am, Wednesday, July 11th
Live performances by independent bands
Leading musicians will perform during the Indie Music Festival at six leading Tel Aviv clubs – Abraxes, Tzuzanem, Lima Lima, Shesek, Rothschild 12, and Levontin 7.
The performance will be held simultaneously, and will be open to the general public from 6pm.
Performances Schedule:
Abraxes
6:00pm PHOTOTAXIS
6:45pm Flora
7:30pm CANNONS
8:15pm BAR VASE
9:00pm Shahar aven Tzur
Shesek
6:00pm Lili Franko
6:45pm Avi Adaki & the Adakies
7:30pm The 1840s
8:15pm LOVE GRENADE
9:00pm Ramla
9:45pm Drunk Machine
Levontin 7
6:00pm L.F.N.T
6:45pm PSYCHOTIC BEACH BUMS
8:15pm THE WAKE UP SUZZYS
9:00pm MAD BLISS
9:45pm Cain and Abel
Rothschild 12
6:00pm THE ANGELCY
6:45pm Nadav Kadmon
7:30pm Taani Ester
8:15pm Amiram Eini
9:00pm Yair Rubin
9:45pm Zvika Fores
Lima-Lima
6:00pm CRUNCH
6:45pm The RAW MEN EMPIRE
7:30pm Luisa
8:15pm TREE
9:00pm ATARA & THE RETROS
9:45pm ELECTRIC ZOO
Tzuzanem
6:00pm Danny Gilboa
6:45pm Daniel Sofer
7:00pm Stella Got
7:30pm Offir Soberg & Itay Mazilo
8:00pm Shlomi Kandel
8:30pm Shirly Kones
9:00pm Erez Russi & Adi Wienberg
9:30pm Tal Cohen-Shalev
10:00pm OLD MAN RIVER
*MAD Conference participants will have free access with the conference tag.
*Performances are open to the publich. Early registration is required
* Entry pending on space availability
* The performance at the clubs are the sole responsibility of the clubs
*The performances' schedules are subject to change
