A well-known Chinese production company and movie stars completed filming last week of a Chinese epic called “Old Cinderella”. The Tourism Ministry, which supported the filming of the movie in Israel, expects that the movie will positively affect the numbers of Chinese tourists visiting Israel.

As a result of this, their first visit to Israel, leading actress Zhang Jingchu decided to relocate the filming of a campaign in which she was starring for the De Beers diamond company from Paris to the Dead Sea.

“I fell in love with Israel and decided that we have to shoot the campaign here.  I simply asked the camera crew at very short notice to relocate the filming from Paris to the Dead Sea,” explains Jingchu.

Last weekend, the De Beers campaign was filmed against the backdrop of the Dead Sea.

Photo credit: Natalie Ben Dara