Saphira at the Jerusalem Waldorf Astoria Sets the Salon Standard

 

 

Saphira Hair Care, the company that pioneered the use of Dead Sea minerals in hair care products, recently launched its first branded hair and beauty salon, Saphira Salon by Maurice, on the premises of the Waldorf Astoria Hotel in Jerusalem.

 


The salon was conceived as a partnership between Saphira founders Aviad and Saphira Greenberg and Maurice Dadoun, master hairstylist from Beverly Hills and artistic director of the new salon. Designed and built at a cost of NIS 2 million, the salon is furnished with the finest materials and equipped with everything a full-service salon needs.  

 

 

 


According to Saphira management, “This full-service salon is a confluence of dreams and inspiration, as well as a fusion of luxury products together with world-renowned talent, to create a new standard in Israel. The artistic talent of Maurice, combined with the Saphira boutique hair care line, promises to leave everyone both feeling and looking beautiful.”

 


The salon’s range of services includes hair styling (and coloring) for men and women; manicures, pedicures and nail care; hair and scalp treatments; and expert make-up consultation and application.   

 


The salon is also stocked with the complete line of Saphira quality products -- infused with 26 active minerals from the Dead Sea plus keratin -- for nourishing, healing and beautifying all types of hair.

 

 

 

 
 
Photos By Silvia G. Golan 
 
 
 
 
 
 
 
 
 
 
 
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Italian Festival at Sheraton Tel Aviv

 

During the month of June Sheraton Tel Aviv is partnering with the Embassy of Italy in Israel to celebrate Italian culinary. Festival highlights’ consists of special dinner prepared by Italian celebrity Chef Max Mariola, cooking classes with top Italian chefs and Italian food market at the hotel lobby.

 

 

Following Italy Republic Day (Festa della Repubblica), which is celebrated on June 2nd, Sheraton Tel Aviv in collaboration with Embassy of Italy in Israel, Italian Trade Agency and the Italian Cultural Institute will launch the Italian Festival starting June 6 until June 30.

 

The festival will be launched on June 6 at Sheraton Tel Aviv’s signature restaurant, Olive Leaf, featuring a special dinner prepared by Italian celebrity guest Chef, Max Mariola, and with guest of honor H.E Mr. Francesco Maria Talo’, Italian ambassador in Israel. This is Chef Mariola’s first time in Israel and he is coming especially for the festival. Chef Mariola has created delicious menus, which are based on fresh and kosher Italian products and offer authentic Italian dishes. He will cook at the Olive Leaf Restaurant on 6, 7, 8 and 9 of June, and his menus with signature dishes will be served at the restaurant until June 30. For reservation please call 03-5219300

 

As part of the festival two Italian cooking classes will take place:

  • June 7 with Chef Max Mariola

  • June 20 with Michele Bozzetto, Olive Leaf’s chef

The cooking classes will take place at Sheraton Tel Aviv and is open to the public at the price of 150 NIS. Tickets can be purchased via phone 03-5211122 (Sun-Thu, 9:00-17:00) or via email Sarah.Tolochinsky@sheraton.com

Sheraton Tel Aviv lobby will host an Italian food market from 13 of June until 16 of June, featuring Italian goods such as: wine, pasta, olive oil, cheese, gelato and more. Open from 17:30.

 

The Olive Leaf Terrace, overlooking the Mediterranean will be open for an afternoon apéritivo featuring an Aperol and Campari bar accompanied by small Italian bites.   Sunday –Thursday,  17:00 – 22:30.  

 

 

 

 

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Italian Festival Underway at the Sheraton Tel Aviv

 

 

The Sheraton Tel Aviv, in partnership with the Embassy of Italy, the Italian Trade Agency and the Italian Cultural Institute, is celebrating Italian cuisine this month. Highlights of the festival include special dinners prepared by Italian celebrity Chef Max Mariola, evening cocktail hours, cooking classes and a food market.

 

The festival was launched on June 6, in the presence of H.E. Mr. Francesco Maria Talo’, Italy’s ambassador in Israel. At a cocktail reception featuring such Italian classics as the  Bellini, the Rossini and the Aperol spritz, Ambassador Talo’ and Sheraton general manager Franco Vella welcomed members of the Italian diplomatic corps in Israel and journalists to the opening of the festival, which will run through June 30.

 

 

 

The festival’s inaugural dinner at Sheraton Tel Aviv’s signature restaurant, Olive Leaf, was a special four-course meal prepared by Chef Mariola, who will be cooking for the general public through June 9. His authentic Italian dishes will remain on the menu of the kosher restaurant through the end of the month.

 

Chef Mariola, a native of Rome, is the face of Italian cooking channel Gambero Rosso and hosts a popular cooking show on SKY TV. This is his first visit to Israel.

 

As part of the festival, Chef Mariola will teach a cooking class at the Sheraton on June 7. Another class at the hotel, also open to the general public, will be taught by Chef Michele Bozzetto of Olive Leaf on June 20.

 

In addition, the Sheraton Tel Aviv lobby will be the venue of an Italian food market from June 13-16. Imported kosher Italian foods -- pasta, olive oil, cheese, gelato and more -- as well as wine, will be on sale from 17:30.

 

 

 

 

Moreover, the Olive Leaf Terrace, overlooking the Mediterranean, will be open Sunday through Thursday throughout June, 17:00 – 22:30, for an evening apéritivo, featuring an Aperol and Campari bar and accompanied by small Italian bites.

 

Reservations for the Italian dinners at the Olive Leaf may be made at 03-5219300. Tickets for the cooking classes (NIS 150) may be ordered via phone at 03-5211122.

 

Photos  by Silvia Golan

 

 

 

 

 

 

 

 

 

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 As the saying goes: “One man’s meat is another man’s poison”. Being a restaurant critic (which we are not!) can be dicey. But giving out suggestions for great international eateries to try – why not? Especially if the one we are suggesting is so good.


The name "patisserie" might be misleading. Although the baked goods, the cakes and other sweet delights feature strongly, there is a nice menu of savory dishes, salads and sandwiches too. And cocktails, wine and beer. A restaurant with choices for everyone, including at least three vegan dishes. The friendly but professional waitress told me that the menu will change slightly in about a month. I can't wait to go back and see what's new.

 

Everything we tried was simply delicious. And nicely presented too. Even though this is no five-star fancy place, the menu items are described attractively and you get what you order! No surprises. Even the bread, baked right there, is unusually yummy.

 

 

 

 

Gerald is run by a brother and sister team, Jonathan and Jennifer, Gerald’s children. The family immigrated to Israel in 1993 from the French-speaking part of Switzerland, where they had owned and run “La Gourmendine” patisserie. The traditions of regional Swiss cuisine are clear: aesthetics, comfort, cleanliness, polite service and traditional fresh Swiss food. The bistro features real Gruyere and buche cheese, pasta dishes the way the Italian Swiss do it, French-accented brioche and tapenade, and corned beef with German-Swiss know-how.

 

The restaurant is open daily from 07:30 to 21:00, except on Fridays when it closes at 16:00.

 

Good food and good service at sane prices. That combination is rare.

 

www.gerald.co.il  

 

 geraldtlv@walla.com 

 

Tel  : 03-5063135.

 

 

 Photo Silvia Golan

 

 

 

 

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