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- Written by Jonathan Danilowitz
Once again, for the 22nd successive year, the International Mediterranean Tourism Market (IMTM) will take place at the Convention Center of the Tel Aviv fairgrounds 9-10 February 2016
The successful ITN – ORTRA team is organizing the event again. Israel Travel News (ITN – publishers of tourism magazines, websites and newsletters) and ORTRA (Israel's premier conference organizers) make sure that the fair, which has grown in leaps and bounds from year to year, will be a grand success.
The Israeli public is hungry for travel news on new destinations and also on the old favorites. IMTM is the perfect solution. As always there will be an interesting range of special presentations, screenings, lectures and discussions, some by invitation only, but most open to the general public. This year two interesting presentations will focus on medical tourism, incoming and outgoing. This hot topic is being given center stage at IMTM for the first time. There are multiple aspects and the discussions promise to be absorbing.
One of the desirable "by invitation only" events is the lavish pre-opening breakfast on the first day, exclusively for ambassadors serving in Israel. All ambassadors have already received an invitation. Ambassadors who have not yet responded (“RSVP”) are reminded to do so as soon as possible.
Once again, a series of start-ups under the title of "Digital Travel Dome" (designated separately in the catalog, distributed free) display the ingenuity of Israel, the “start-up nation”, in the field of digital apps that make information easy to find on your smartphone. If for no other reason (and there are plenty of other reasons), make sure to get your catalog when you visit the fair.
No need to say that Israel is going through trying times, so the promised success and numerous exhibitors is a real indication of the attraction that IMTM has for travel-industry professionals worldwide. Cross-border travel is the hallmark of peaceful coexistence. Can tourism will be the flashpoint of peace in the Middle East? Perhaps for world peace as well? Time will tell.
Silvia Golan, the Executive Director of www.diplomacy.co.il , and yours truly, will be at IMTM 2016. We hope to see you there.
The Tel Aviv Convention Center, commonly known as Ganey Hataarukha, is located on Rokach Boulevard in northern Tel Aviv, Israel, adjacent to the Tel Aviv University Railway Station.
Address: Rokach Blvd 101, Tel Aviv-Yafo
- Details
- Written by Jonathan Danilowitz
Next week (on the 10th February), for the 21st successive year, the International Mediterranean Tourism Market (IMTM) will open at the congress center of the Tel Aviv fairgrounds.
The gala event, which takes place every year and lasts for two days, showcases Israeli and international tourist attractions in an ideal setting. Countries from around the world have stands and booths were exhibitors from those countries can present themselves to Israeli and world visitors to the fair.
Similarly, a wide range of Israeli tourist attractions and companies (some representing, and acting as agents for, international players in the tourist market) are displayed for the thousands of fair visitors.
Israel Travel News (ITN – publishers of tourism magazines, websites and newsletters) and ORTRA (Israel's premier conference organizers) are behind this successful project which has grown in leaps and bounds from year to year.
ITN, hand-in-hand with ORTRA, facilitate and organize the event which includes not only the actual displays, but meetings, lectures and live presentations (some by invitation only) on issues that interest tour operators, guides, tourist organizations, the diplomatic corps, and of course – a public hungry for information on exciting tourist destinations.
One of the desirable "by invitation only" events is the lavish pre-opening breakfast on the first day, exclusively for ambassadors of the diplomatic corps serving in Israel. All ambassadors have already received an invitation and the responses ("RSVP") are flowing in. Ambassadors who have not yet responded are reminded to do so as soon as possible.
Each year new exhibitors join the fair to benefit from the exposure. This year, a series of start-ups under the title of "Digital Travel Dome" (designated separately in the glossy catalog distributed free to all attendees) display the ingenuity of the start-up nation – Israel – in the field of digital apps that make finding information on your smartphone soooo easy. If for no other reason (and there are plenty of other reasons), make sure you get your catalog when you visit the fair.
Cross-border travel is the hallmark of peaceful coexistence. Israel-Arab exhibitors at IMTM are already well represented. Perhaps tourism will be the flashpoint of peace in the Middle East? Perhaps for world peace as well? Only time will tell.
Representatives from www.diplomacy.co.il will be at IMTM 2015. We hope to see you there.
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