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Over 200 exhibitors and thousands of visitors attended the international annually agriculture exhibition "Agro-Mashov 2011" which was held at the Israeli fair center.

By Ariel Rubinsky
Agro-Mshov 2011. (Diplomacy Archive)


Stand by stand, gathered advanced water systems manufactures, greenhouses manufactures, flower and bee growers, tractors importers and technology exporters and even olive oil manufactures from an isolated farm, next to Palestinian stand that offered beer from Taybe Ramalla, different kinds of olive oil, and organic fruits from the Palestinian authority.

At the exhibition attended many foreign representatives from United States, Spain, India, China and more. A special hall was dedicated to solar energy developers, which had a small cowshed with two young calves that was very curious to the fuss around them.

"This is the world cup of agriculture", Says CEO of Agro-Mashov, Haim Alush to Diplomacy Publishing, he added that the exhibition allows direct encounter of manufactures and their target audience and during these two days, many deals involving millions of dollars are closing.

Alush points out the large number of foreign exhibitors as he emphasized the Palestinian stand, "Through agriculture we are generating good neighborhood and making peace".

The exhibition opened officially with a conference dedicated to the world hunger crisis. The speakers in the conference were minister of agriculture, Orit Noked, Professor Haim Rabinovich from the agriculture faculty, Dr. Ismail Dayik, Palestinian minister of agriculture, Maria Berenguer, Ambassador of Brazil in Israel, and Moses Adwai, CEO of the national fund for agriculture development and marketing in Nigeria.

"Israel, since its establishment, is working under harsh climate constraints and developed, during the years, a number of technological agriculture means, which can benefit to dealing with the world hunger crisis." Said minister Noked, and called to "All those who are practicing to solve this crisis, to use the knowledge and coordinate and promote and joint action around the world to eliminate the phenomenon of hunger." 
Haim Alush, CEO of Agro-Mashov. (Diplomacy Archive)Minister of agriculture Orit Noked. (Diplomacy Archive) Agro-Mashov 2011. (Diplomacy Archive)