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IsraToys a leading Israeli toy manufacturer that specializes in the development of board games and educational games related to Judaism is recommending a few of their new games for the upcoming Chanukah holiday.

Their puzzles do not require any adaptation for English speakers. The other games should be translated from Hebrew by an adult before the children can play with them, but afterward, they do not require the use of any language skills.



Tfos Gamad (meaning 'Catch the Dwarf')

This game is a competitive family game for 2-4 players aged 6 and up.

The idea is that dwarfs are likable creatures, but are also very high-spirited. They like to tease people by hiding their unattended belongings. The only way to get the objects back is to find the naughty dwarfs.

The object of the game is to try and identify the turning dwarf first. Pay attention to the details: What does its beard look like? What about the shoes? What hat is the dwarf wearing? The more details you identify, the faster you can win the game!

Each player receives a set of identification cards. The first round starts by putting a silhouette card into a slot that is located in the middle of the rotating stage. A dwarf card is then placed behind the silhouette card (no peeking!). A marble is then released from a ramp. The marble will roll down, push the lever and cause the stage to turn round. The players need to look at the rapidly spinning dwarf and quickly absorb all its identifying details so that they can create a copy of the dwarf by using their identification card set. 

The player who managed to put together the most correct dwarf parts in the round receives the dwarf card from the stage.

In the end, the player who collected the most game cards is the winner!

The game develops response time, agility, memory, visual perception and strengthens fine motor skills, .

Expected duration: 25 minutes.

Each game contains:

    • 4 identification kits containing 16 cards each (4 hats, 4 faces, 4 beards, and 4 legs so that each set of 4 cards makes up a dwarf) 
    • 1 rotating stage
    • 24 two-sided cards with different dwarf figures painted on them. 
  • 1 marble
  • 1 silhouette card



Branded Puzzles

Isratoys has a large array of puzzles between 48 pieces to 1,000 pieces per box. They also have additional types including mini-puzzles, magnet puzzles, and floor puzzles. The branded puzzles include all the kid's favorites: Superheroes, Superwings, Wonder Woman, Superman, Batman, Fireman Sam, Smurfs, Tom and Jerry, Hello Kitty and Barbie.


 "Isratoys" games and kits are available in the toy stores and chains


For more product reviews, please refer to the lifestyle page on the website:



 Isratoys - ¡juego, aprendizaje y diversión! Hanukkah 2019 Youtube de Stella Szpira



Instagram  https://www.instagram.com/isratoys/  
Facebook Isratoys ישראטויס משחקים שילדים אוהבים

Photos by Silvia Golan







An Israeli patent-protected invention, registered in 58 countries, including the USA. Bakbuk – An Ingenious Simple & Effective Recycling Solution for plastic beverage bottles around the globe

reduces the plastic bottle's volume by 80%

 The global plastic bottles crisis is getting worse by the minute. 480 billion plastic bottles are sold every year, a number that is steadily growing, and according to recent studies is expected to reach 583 billion by 2021.

As of today, Coca Cola alone is responsible for the manufacturing of 120 billion bottles a year. Even more alarming is that less than 14% of these plastic bottles get recycled.

A report by the Ellen McArthur Foundation predicts that by 2050, the oceans will contain more plastic than fish. This disaster has become the major concern of governments around the world, as exemplified by the deposit fee schemes recently implemented worldwide. Over 130 million people in various European countries benefit from recycling deposit schemes. In Norway, for example, the deposit is about 25 cents euros.



Maurice Amsellem, a French-Israeli businessman and CEO of ECOAMS PLANET, a company that develops products to address sustainability and environmental issues, recently launched Bakbuk - a simple and efficient recycling solution for plastic bottles, a world-class patent registered in 58 countries, including the USA.

At the heart of this ingenious invention is an elastic band that fits on the plastic beverage bottle and helps to optimally shrink it, resulting in an 80% reduction of the beverage bottles' volume.

The idea is that purchasing a plastic beverage bottle equipped with this elastic band allows consumers to take part in the recycling effort by easily shrinking the bottle and reducing its volume by 80%. This helps save significant storage space and in turn reduces by a factor of 5 the frequency of visits to the nearest recycling center.

The unique features of the elastic rubber band at the heart of the patent are that it can be applied to all PET bottles, it is tailor-made for the food industry, it is recyclable and meets all the necessary standards.



According to Maurice Amsellem:"Bakbuk revolutionizes the recycling process at every level: for the consumer - it is simple to use and efficient, it reduces the number of trips to the recycling bin by 5 times, and provides a tremendous ecological solution concerning the catastrophic global plastic pollution, worldwide. In addition, for the recycling company - it reduces the number of trips to the recycling plants, diminishes transportation and compacting costs and increases overall efficiency and productivity. And lastly, for the beverage manufacturers - it provides a solution for sustainable development goals, a "circular economy" solution, and a solution relevant to the consumers."

This is a product that had already received the approval of consumer around the world.
Market research was conducted by leading research companies in the world including:
Ipsos, Nielsen and Geocartography, among consumers in the United States, Germany, Japan and Israel.

To the question How important do you feel this invention is?  The vast majority of the respondents - 78% of the respondents in Israel, 91% of the respondents in the United States, 63% of the respondents in Germany and 74% of the respondents in Japan – answered that this invention is Very Important.


A new study conducted by KANTAR research company in Norway, which results were received this week, indicates that in that country, which is a global leader when it comes to the recycling of plastic bottles, where the percentage of bottles' recycling is 97%, the respondents found the patent to be very important due to the fact that it greatly facilitates the transfer of the plastic bottles to the collection point, on their path to the recycling plant.

The purpose of this new invention is to help every player in the recycling circuit, including the beverage manufacturers who are under enormous pressure with regards to the issue of the recycling of plastic bottles, and a testimony to that is Coca-Cola's advertising campaign in the summer of 2019, which conveyed the following message:

'Don't buy Coca-Cola if you don't help us recycle!'

A message reflecting the grave absence of an immediate solution.

The image positioning of the major beverage manufacturers is in bad shape these days.
According to an audit conducted by Break Free From Plastic which recently presented
Coca-Cola, Nestle and PepsiCo as the world's leading plastic pollutants.


Maurice Amsellem notes: "The giant corporations, who are constantly under the scrutiny of the global media regarding the issue of providing relevant recycling solutions, promise to make every endeavor to provide a solution to the plastic bottles pollution problem, a solution that might be effective decades from now, but no effective action is being taken today."
He adds: "I believe that our company's smart, simple and efficient recycling solution can immediately address the recycling problems of the major beverage companies and thus help solve the environmental pollution problem that is exacerbating the most severe ecological calamity humanity has ever seen."

Visit the company's website for more information about Bakbuk:


Photos by Silvia G. Golan

More pics at FB Israel Diplo





Sports is one of the favorite recreational activities in the world! Sports is also one of the few amusements in today's world that allows people of completely different backgrounds to connect at a certain timepoint and share experiences of joy, anger, disappointment, enthusiasm, and deep sadness.


And who enables it? The same athletes, who work and train all their lives to produce for us, the spectators and the fans, those sports dramas and climaxes we love so much.


The marketing world understands how much sports fans admire their super athletes. The thousands of followers of the broadcast competitions are the ones that enable the athletes to become strong brands over time. Serena Williams, David Beckham, Michael Jordan and others are admired celebrities who promote themselves not only through the court or field but also by promoting businesses with brand merchanding and building an iconic and cultural persona that allows them to continue to relate even after the end of their sporting career. It allows the fans to identify with the values ​​that athletes represent: excellence, accomplishment, and adherence to the goal!


Last June, Forbes International published the 100th highest-paying athletic score, with Lionel Messi, Ronaldo and Neymar opening the first ten, and closing the first ten - American basketball player Kevin Durant.


In Israel, this phenomenon is less common. Few athletes have succeeded in breaking the boundaries of the game and have managed to brand themselves over time, outside the sports arenas in which they play.



Now, a new initiative, the first of its kind in Israel, intends to achieve just that and with the Israeli Olympic athletes, who bring great respect to Israel in the big international competitions throughout the year.


The new initiative "SportsGrow" is currently being launched, and includes, initially, five branded Online stores based on five  Israeli Olympic athletes: Linoy Ashram, Lee Korzits, Alex Shatilov, Yaakov Tomarkin and Hanna Knyazyeva Minenko.


The goal of the project is to allow outstanding athletes to enjoy being role models, to build themselves as a brand and create an opportunity for fans, large and small, to be in direct contact with their esteemed athlete. The project will allow athletes to set up their own personalized online store with branded personal products. These will help them increase their audience of followers while allowing fans to order products and feel that they are partners to their success and above all - to position the athletes as leading brands over time.


The new project is voluntarily led and managed by a company called "Business Grow" that specializes in developing digital tools for business management. The company has developed a unique model that includes the establishment of the store, construction of the logistical and commercial infrastructure,  delivery of products to the customer's home and customer service.


During the launch event, Kobi Hadad, CEO of Business Grow explained that Israel's top athletes are on the social networks and are watched by hundreds of thousands of Israelis and fans around the world in total. The new project will enable Israeli and overseas sports fans to directly support their favorite Olympic athlete, to purchase the branded products and to feel a partnership in their success. 


Olympic athlete Alex Shatilov, who competed three times at the Olympic Games, said that he was happy to be chosen as one of the five athletes to enter this unique venture that is supposed to increase awareness to Olympic sports and Olympic athletes and is an entry into the world of personal branding. Furthermore, it's an extraordinary experience to the digital world and is a very challenging endeavor with great responsibility.


Olympic surfer Lee Korzits, four times world champion, said that the online store gives her the opportunity to connect people to her world in a special way that exposes her fans both in Israel and abroad, that she represented as an international athlete. She also stated that she believes that the products that she chose personally will be meaningful to people and that they will express their support and solidarity with her in return.


The branded products will be priced between 49 - 149 NIS and include a range of products from wine bottles designed by the athletes themselves to branded shirts and clothing accessories for athletes.


Olympic Committee of Israel: The Olympic Committee of Israel is the recognized National Olympic Committee of Israel, and the governing body of Olympic sports in Israel. The OCI's headquarters is located at the National Sports Center – Tel Aviv.



The Olympic Committee Of Israel

6 Shitrit Street, Hadar Yosef, Tel Aviv

Tel: +972 – 3 – 6498385

Fax: +972 – 3 – 6498395

 To read more about the first five Olympic players were chosen by Business Grow please refer to the full article:



Photo Silvia Golan






Ever since Liran Inbar opened Top Cinema ten years ago, the company has become a great success in audio and video systems,  smart home, control systems etc. Liran is now launching the first complex in the country that combines the world of sound and smart home with luxury home appliances.

A decade ago, Liran Inbar decided to further his 20 years of professional experience by establishing his innovative business, Top Cinema. Ever since Top Cinema has become Israel's leading company in the design and installment of audio-video systems, smart homes, security solutions and control systems. The complex offers creative solutions utilizing a wide range of technological devices, from the best in Israel and worldwide designed for the home, work space and public spaces.



Liran decided to open the new year with a new display complex at 13 Lehi Street, Bnei Brak. In the new showroom you will find a wide variety of technological solutions for interior designers, architects and home owners for audio - video equipment, design of a smart home, luxury appliances and more.

The new concept is an experiential complex that displays leading brands such as: De Dietrich, Miele and Gorenje all of which combine advanced technology with outstanding meticulous design by international designers.



For more information on the company services and complex contact details, please refer to the full article on:



Photos  Silvia G. Golan






One of the oldest furniture companies in Israel has entered the field of mattresses. The Wissmann Holdings group, the owner of the Shomrat Hazorea chain, is launching a new mattress series called "Impala". The Impala series was designed in Israel and is manufactured in Europe meeting the high-quality standards of both EU and Israel.

The new mattresses will be sold at the Shomrat Hazorea chain and on the Shomrat Hazorea Net Collection website at very attractive prices. In addition, during the launch period, the mattresses will be offered at specially discounted prices throughout the chain. Nahum and Aryeh Wissmann, owners of The Wissmann Holdings Group, presented important properties of the new mattresses during the launch event.

The penetration of Shomrat Hazorea into the field of mattresses, complements the broad range of products that the furniture chain in Israel has to offer and is due to a management decision of the Wissmann Holdings Group to offer the Israeli customer full service and offer the customer quality furniture for all parts of the house at attractive prices.

Nahum and Aryeh Wissmann explained that based on market research and professional review of the field in Israel, they understood that most of the mattresses produced and marketed in Israel are manufactured according to the American doctrine. However, after weighing the data, and to ensure the value for money aspect, they decided to manufacture their new line of mattresses in accordance with the European doctrine. A cooperation agreement was signed with a leading European company to produce the new Impala mattress series that will be manufactured according to the Israeli specifications of Product Development Department of the "Wissmann Holdings" group.

The cooperation agreement with the manufacturing company from Spain, that also has an extension in Portugal, is an exclusive marketing agreement for Shomrat Hazorea in Israel for a period of 10 years with an option for extension. The factory produces 23 types of mattresses as well as mattresses made according to specifications of the customer. The plant has a production capacity of 2,500 mattresses a day which is marketed throughout Europe and this is the first time that the factory is marketing outside Europe by shipment in containers.



The Impala mattresses have special features that make them attractive to the customer at both the level of use and price, including:
• The thickness of the mattresses that range from 24 to 29 cm, making them easier to clean in comparison with thicker mattresses that have an additional unnecessary sponge filling.
• All mattresses meet the EU and Israeli manufacturing standards.
• Especially fast delivery times for the Impala Mattress series in Israel. Delivery of standard mattresses from the stock is within 10 days, and special orders within 60 days.
• The mattress design can be customized at the level of their internal composition as well as the degree of softness or stiffness of the model.
• As part of the warranty for the mattress, Shomrat Hazorea offers a significant advantage in terms of service and customer support. Every call to customer service related to mattress complaints will be handled by replacement of the mattress and not by repair.

During the penetration period in Israel, the plant in Europe will support a policy of special launch prices for the Israeli market through the Wissmann Group and the "Shomrat Hazorea" chain.

As stated above, first the mattresses will be sold, in the "Shomrat Hazorea" store chain, and on the "Shomrat Hazorea Net Collection" website, and later, wholesale to more than 100 stores throughout the country.

The New Industrial Center
A short time ago, the largest new industrial center in Israel named after Leo Wissmann Wood Industries was launched by the Wissmann Holdings Group. The new industrial center is located at the Bar-Lev Park near Karmiel and is the most advanced industrial center in the Middle East. It is built on a plot of about 12 dunams, with a size of 7,700 m that can accommodate about 250 containers [about 19,000 cubic meters] at an investment of $10 million.

In the center there are a number of activity areas, including an assembly hall, storage halls, a padding hall, a showroom, a professional studio for photographing furniture and a special area dedicated to the Group's fleet of trucks that distribute furniture to the Group's stores and chains throughout the country, including institutional projects and customers who order directly through the Net-Collection online store of "Shomrat Hazorea".
The new industrial center will support the distribution of the new Impala mattresses in Israel.



The Wissmann Holding Group manages several companies, among which are "Shomrat Hazorea" and the "Shomrat Hazorea Net Collection" mentioned within this article. The initial Wissmann Company was founded in 1932 by Leo and Yehudit Wismann, the founders who immigrated to Israel from Germany. Over the years, the company has supplied furniture to many homes in Israel from before the establishment of the State of Israel and later to educational institutions, universities, hotels in Israel, the Prime Minister's residence, office buildings, embassies and around the world. Today, the company's initial store covers 3,000 sqm., the largest in Israel and the largest in Jerusalem, providing home furnishing solutions.

The "Shomrat Hazorea" furniture chain was purchased 20 years ago from the kibbutzim Shomrat and Hazorea. Today the chain has 10 large stores spaced throughout Israel. It is one of Israel's oldest and leading furniture and interior design brands, offering a contemporary furniture collection with a high level of design and quality of raw materials. It offers several products including seating systems, dining areas, wall systems, and living room tables, armchairs and general furniture.

The "Shomrat Hazorea Net Collection" is the professional Internet furniture shop, which offers an exclusive website furniture collection.

To read more about sample prices for the new mattresses and about the new pillows, please refer to the full article:

Photos by Silvia Golan