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A veteran professional Israeli hair products company has just launched a new hair-straightening product, the first of its kind in Israel for self-use at home.

The new product, named 'Silk Keratin' has just been approved by the Ministry of Health. The product is Keratin based and does not contain formaldehyde or any other toxic or carcinogenic substances. It also does not burn or damage the hair. The product is manufactured according to Good Manufacturing Practices. The consumer price is 150 NIS and the amount is sufficient for two straightening treatments. The product is available at the new 'Be' drugstore chain of Shufersal.

Vitamins, until recently, produced and sold hair products only to professional hairdressers. With this new product, it is expanding its reach to consumers who are seeking to treat their hair at home. The treatment duration of the home-treatment is similar to the duration at the barbershop. It is recommended to perform the treatment at home in the company of a friend to help follow the instructions, which you can also see on their video.

The Keratin based product can also be used on hair that has already undergone chemical treatments such as hair dyes and prior hair-straightening treatments. The result is very smooth hair. The durability of the straightening result depends on the type of hair type, hair growth rate and environmental exposure of each customer. The product has a pleasant aroma and is sold in a kit that also contains a mask for hair nourishment following treatment.




A simple calculation of the money saved by this product compares the price of a single hair-straightening treatment at the barbershop that ranges between 800-1000 NIS to a single treatment (half a pack) with the Vitamins 'Silk Keratin' product that costs 75 NIS.


Vitmins has been working internationally in the professional arena since 1943 as a company specializing in hair products. The company develops, manufactures and markets a wide range of hair, scalp and skin care products. Vitamins products are based on the high-quality raw materials and are manufactured using advanced technologies that enable the maintenance of the quality of the materials and the production of products that help restore hair and preserve a younger and healthier appearance.

For more information on where to purchase the product online, refer to the full article on:


   החלקה ביתית - סילק קרטין ויטמינס Facebook 

 Instagram  silk_keratin_vitamins






Photo  Silvia Golan




WrinkX: Launched by 'The Secret of Youth'

 "The Secret of Youth" is an Israeli company specializes in the development and production of naturally based dermo-cosmetic products for the skin. The active ingredients are derived from fresh fruits and vegetables grown in Israel based on a knowledge that has been preserved for thousands of years. "The Secret of Youth" is now launching a new anti-aging product named WrinkX.


WrinkX is designed for anyone who feels a decrease in the vitality of their facial skin and wants to stimulate their overall appearance. WrinkX will help them regain a fresh healthy look and avoid any negative feelings and lack of confidence associated with a more worn-out look. This unique formula for skin rejuvenation enhances the most important business card, our face, to give it a new vigorous look that complements our vibrant interior instead of sending a message of fatigue that affects the way the environment perceives us.



The active ingredients in the formula penetrate the epidermis deeply and are excellent at filling the skin gradually until the finer lines are blurred and the skin gains a smoother appearance. Thus, the product is particularly suitable for people aged 30-60 who will find it effective in maintaining a young, essential look with the onset of the first signs of aging.


The significant advantage of the product is that it contains natural ingredients that are suitable for a wide range of skin types. The cream is intended for daily use and the results are immediately apparent, and more significantly within a short period of two to four weeks contributing to the improved radiant appearance and vibrant skin.

The cream comes in a luxurious stylish package for home as well as in a smaller TO GO version, suitable for carrying in a makeup kit or handbag as you go about your daily affairs.



Site  http://www.secretofyouth.biz/

Facebook Secret of Youth ltd


To read more about other available products, please refer to the full article here:



Photos by Silvia Golan




Today we celebrate Tu-Bishvat - the "New Year of the Trees", a holiday dedicated to nature and the source of life on earth.

Farming in Israel is not an easy task, but we have found creative ways to make the desert bloom.

Here are 7 Israeli Technologies that are making farming more efficient and sustainable - drip irrigation, water recycling, biopesticides, biofertilizers and so much more!




Copyright: MFA video



 The 8th championship in Israel, for hairdressers, makeup artists and nail artists took place at the Smolarz Congress and Conference Center of Tel Aviv University on January 21st, 2019.

The Championship in Israel was held within the framework of "Cosmobeauty 2019", the annual conference of beauty professionals in Israel conducted by the Organization Israel Coiffure (IOC Israel). This annual event attracts hundreds of contestants competing for a first place trophy!



The competition follows strict rules and guidelines and is recognized by the Organization Mondial Coiffure (OMC) since 2008. OMC is the largest organization for beauty professionals around the world with over 500,000 members in over 60 countries.



This platform for creative professionals was devised by Motie, Roman and Raphael Rubin,  leaders of the hair industry in Israel with the intent of Israeli representation in the most important competitions in the world!

The Motie Rubin Academy is the only hair-styling institute in Israel, that confers on its graduates an international diploma. It is a center for professional studies in a wide range of hair design courses, with a rich curriculum including the most up-to-date content in current and future trends. As part of its vision, the Motie Rubin Academy promotes hair styling while contributing to society, economics and the industry by collaboration with outside bodies. The Motie Rubin Academy is a main sponsor of the Israel Championship at Cosmobeauty.


Motie Rubin Academy

159Yigal Alon St Tel Aviv


Tel Aviv: 03-6091515

 Haifa:     04-8484063


For further details on some of the exhibitors, please refer to the full article at:



Photos Silvia Golan





'Rubinstein on the Park' - A Long Term Rental Project in Ra'anana


I am happy to share with you information regarding a unique housing project located in the neighborhood of Neot Uzi in western Ra'anana.

The project includes 14 buildings, 238 housing units. It is near the park and close to many public institutions (a school, kindergartens, Ra'anana park, a community center, a country club and more).


The project includes a wide variety of types of apartments, 4-room garden apartments, 4-room apartments, 4.5-room apartments, 5.5-room duplexes with a built-up area of ​​96 square meters to 138 square meters. The rent varies according to the rental period and is average for the environment. The longer the rental period, the lower the rent. The apartments in the project are designated for long term rental for a period of between one and a half and up to 20 years. The project provides tenants with the personal security of a permanent residence, free from arbitrary decisions of owners of private apartments.



Examples of rental prices in the project:

A 4 room garden apartment with an area of ​​96 sqm is rented for a year and a half at a price of 7,400 for NIS or for a period of 3.5 years at a price of 6,900 NIS or for a period of 5.5 years at 6,500 NIS.

A 4.5 room apartment with an area of ​​100 sqm is rented for a period of one and a half years at a price of 6,900 NIS or for a period of 3.5 years at 6,400 NIS or for a period of 5.5 years at 6,100 NIS.

A 5 room duplex, 134 sqm is rented for a year and a half at a price of 9,500 NIS or for a period of 3.5 years at 7,900 NIS or for a period of 5.5 years at 7,600 NIS.

About 25% of all apartments in the project (60 apartments) are allocated to those who are eligible for Ministry of Housing projects. The rental prices for those entitled to Ministry of Housing projects are 20% lower than the rent in the remaining apartments in the project.


The conditions of entitlement to the "occupant price" include a number of criteria, including: not owning an apartment in the last 6 years, those who have no rights to an apartment under construction, married couples or common-law spouses, singles over the age of 35, single parents with at least one child and more.

More information on eligibility is available at MOCH.GOV.IL. According to the conditions of the office, the apartments will be rented for a period of at least 3 years with an option for extension given to the tenant for another 7 years.

The A. A. Rubinstein Company has built a complete neighborhood with lawns and parking lots. All apartments come with a built-in kitchen, central air conditioning and more. AA Rubinstein also serves as the company's management and maintenance company. Maintenance of elevators, operation of full-time maintenance personnel and support in terms of repairs both in apartments and in general (plumbing, electricity, air conditioners, etc.). The cost of maintenance and management fees is 300 NIS per month.

A Special Project of 'Rubinstein Park'

The "Rubinstein on the Park" project salutes the Israeli poets as part of the 70th Anniversary of the State of Israel.

The project includes 14 buildings that have been designed to include unique lobbies inspired by leading Israeli poets who are the pillars of Israeli culture.

For more information you are welcome to read the full article at




Photos by Silvia Golan