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During the days 20, 21 and May 23 the Panama Embassy participated in Tourism seminars held in Jerusalem, Haifa and Tel Aviv organized by Polaris Group. The seminars main objective was to present travel agents 3 destinations in America: Ecuador, Peru and Panama. Ambassador Hector Aparicio opened the presentation with a speech and the rest of the presentation was translated in Hebrew.

There was an approximate participation of 212 travel agents being Tel Aviv the city with major participation.

It was observed that Ecuador is a known destination and Peru is realizing the same path. Panama is considered an exotic destination and there are  possibilities of multi destinations with Colombia.

Background conditions

Inflation data: The Consumer Price Index (CPI) for March increased by 0.2 percent, and for April it increased by 0.4 percent—both months in line with forecasts. Over the past 12 months, the CPI increased by 0.8 percent, below the lower bound of the inflation target range. The main factors contributing toward a decline in the CPI in the past year were the appreciation of the shekel, declines in energy and cellular communications prices, and expansion of the Free Education Law to children from the age of three. In contrast, the main contributions to an increase in the CPI over the past year were prices of food and housing, and increased taxation and electricity prices.

Four GALAXY S4 smartphones sold every second

 SEOUL, Korea – May 23, 2013 – Samsung Electronics Co., Ltd. today announced that global channel sales of its GALAXY S4, a life companion for a richer, fuller, simpler life, has surpassed 10 million units sold in less than one month after its commercial debut. Launched globally on April 27, the phone is estimated to be selling at a rate of four units per second.

 The GALAXY S4 sets a new record for Samsung, generating sales quicker than any of its predecessors. Sales of the GALAXY S III reached the 10-million mark 50 days after its launch in 2012, while the GALAXY S II took five months and the GALAXY S seven months to reach the same milestone.


The New Era of Tourism

Leading speakers will include: Prime Minister Benjamin Netanyahu, Dr. Uzi Landau- Minister of Tourism, Naftali Bennett- Minister of Economy and

Commerce,  Mr. Sheldon Adelson, Chairman and CEO of the Las Vegas Sands Corporation, Dr. Richard Florida, Professor at the University of Toronto

and NYU and the Senior Editor for The Atlantic, Michael Arad, Partner at Handel Architects and designer of the National September 11 Memorial at the

World Trade Center site, Alison Copus, Vice President, marketing at TripAdvisor for Business, Hugh Aitken, UK Commercial Manager at easyJet, Mr. Uri

Levine, Co-Founder and President of Waze, etc.


The Second Jerusalem International Tourism Summit will take place on May 28-29 at the Jerusalem International Convention Center.

 
GOOD RETURN ON MARKETING INVESTMENT BY THE TOURISM MINISTRY AFTER OPERATION PILLAR OF DEFENSE: NIS 33 MILLION CAMPAIGN INVESTED IN ISRAEL AND OVERSEAS FOR A RETUNR OF NIS 400 MILLION FROM INCOMING TOURISM AND NIS 150 MILLION FOR DOMESTIC TOURISM
TOURISM MINISTER DR. UZI LANDAU: “Once again, the numbers prove the great value of the tourism industry; this is a direct and positive relationship: about NIS 15 of income for every shekel spent on marketing. A significant amount goes directly to the periphery and helps provide and maintain employment. The marketing activities of the ministry should be increased with the different target markets”.