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An unprecedented renewal project that will upgrade Israel’s tourism product and enhance the glorious past and future of Caesarea, as well as the entire area, was announced at a press conference held today (Wednesday) by the Edmond de Rothschild Foundation, Caesarea Development Corporation, Israel Antiquities Authority and Israel Nature and Parks Authority

Among the archaeological discoveries that have been exposed and can be visited by the public – the altar of a temple built by King Herod c. 2,000 years ago in honor of Emperor Augustus and the goddess Roma, mentioned in the writings of Josephus Flavius, and the synagogue of Caesarea

 

 Recovery in incoming tourism from Russia

Against the backdrop of a 35% increase in incoming tourism from Russia in the first quarter 2017, Russian airline Ural Airlines inaugurates a new route today from Moscow to Tel Aviv

Tourism Minister Yariv Levin: “Russia is one of the most important markets in which we are working to market Israel as an attractive tourism destination. I welcome the decision of Ural Airlines to operate a direct flight here, a decision that was made with the cooperation and encouragement of the Tourism Ministry. This is another important step in our efforts to encourage tourism from Russia and I am convinced that the opening of this route will lead to an additional increase in the number of tourists visiting Israel.

Ural is another airline that joins the ranks of new airlines operating in Israel thanks to the encouragement of the Tourism Ministry. We set ourselves the goal of bringing new direct routes to Israel and we are indeed witnessing an exceptional momentum of airlines flying into Israel and bringing with them record numbers of tourists.”

 

 

 

The promotional event for the COSMOPROF exhibition, which took place on December 5th, brought together the top producers and local importers in the cosmetic and beauty product industries with senior representatives of the international exhibition and representatives of the Union of Italian Cosmetic Manufacturers, Cosmetica Italia. The goal of this first meeting was to lay the groundwork for an international cosmetics exhibition to take place in March 2017.

 

Representatives of the Italian Trade Agency, in cooperation with the organizers of COSMOPROF Bologna and with the assistance of the Israel Export Institute, held the first event of its kind in Israel on December 5th in Tel Aviv.  Among the guests were Gigi Cosmetic Laboratories Deputy General Manager Haim Zer, Orly Sagi, Christina Israel Cosmetics Manager, Dr. Dov Klein and Cinzia Klein from Clinica Dr Klein, Sharon Baruch Manager Dr Klein Cosmetics , business development executive Israel Chamber Na’ama Myers, and John L. Pezzino from Sanwa Packaging. 

 

The goals of the event were to advance commercial partnerships between Israel and Italy, and the event included tens of leading producers and local importers in the cosmetics and beauty products industry, senior representatives of the international exhibition and representatives of the Union of Italian Cosmetic Manufacturers, Cosmetica Italia, the Italian Ambassador to Israel, and the head of the Italian Trade Agency in Israel.

 

 

 

During the event, the representative of the COSMOPROF exhibition, Antonia Benvegnu, presented the innovations anticipated in the 50th version of the exhibition. Manzetti Gianni, the representative of the Union of Italian Cosmetics Producers, offered information on cosmetics in Italy and on the strengths of the Italian cosmetics industry. Mr. Gianni is also the owner of the large hair product company Farmen ICD. Franceso Maria Talo, spoke about the commercial ties between Israel and Italy in the cosmetics and beauty products industries. In addition, Michele M. Superchi, from the trend finding company BeautyStreams, presented a forecast on what to expect in beauty product innovations at the next exhibition.

 

The event was intended to strengthen ties and networking between local producers and importers and Italian representatives. Of the participants, a select group was chosen to fly to Bologna as guests of the Italian Trade Agency to participate in the largest beauty exhibition in the world, COSMOPROF Worldwide Bologna.

 

Participation in the exhibition provides Israeli producers an opportunity to present the most cutting edge cosmetic and beauty products to the Italian market and to sign strategic business partnerships.

 

The COSMOPROF exhibition is the most important cosmetics expo in the world, and is celebrating its 50th anniversary this year. Every year thousands of producers from all over the globe attend the conference in order to develop commercial ties with Italian suppliers in the cosmetics and beauty industries. For example, at the most recent exhibition  over 2,500 companies from 150 countries presented their products in front of 250,000 visitors.

 

 Massimiliano Guido, the head of the Italian Trade Agency in Israel, said that “the large number of Israeli delegates who attended the last COSMOPROF exhibition only strengthened the decision of the Italian Commerce Ministry, the exhibition organizers, and the Union of Italian Cosmetics Producers, to choose Israel as one of the select few locations to host an event of this kind. The Israeli market is intelligent and mature, with a variety of local brands and a large selection of leading international brands, which offer business opportunities for Italian cosmetics companies who wish to enter the Israeli market, as well as Israeli producers interested in entering the global market, and in particular, the Italian market. With such strong mutual interest, consumers, manufacturers and importers all stand to benefit from the increasing Israeli-Italian cooperation. 

 

Photo Silvia Golan

 

 

 

 

 

 

TOURISM MINISTRY PRESENTS AT IMTM,  THE INTERNATIONAL MEDITERRANEAN TOURISM MARKET:

 

  • ·For the first time in Israel, TEDxTel Aviv Salon
  • ·Competition to develop tourism apps (hackathon)
  • ·Professional conference to mark 7 years of activities in the Druze and Circassian villages
  • ·Panel with Tourism Ministry Regional Directors

Tourism Minister Yariv Levin, on opening the tourism conference: “I am pleased to open IMTM, the largest ever tourism fair to be held in Israel.  The size and scope of the fair is testament to the fact that Israel is becoming an attractive destination for tourism and those in the tourism business from around the world.  2016 was a ground-breaking year for tourism to Israel.  The increase in incoming tourism is because of the wide-ranging marketing activities of the Tourism Ministry, which include breaking into new markets and the adoption of innovative marketing strategies, whether in digital marketing or in emerging markets such as China and India. We are in the midst of a transformation in the aviation field, where, as a result of the support offered by the Tourism Ministry to airline companies who open new routes into Israel, Hainan Airlines and Ryanair began flying into Israel for the first time. IMTM will give additional momentum to this trend and will have a positive influence on increasing incoming tourism to Israel in 2017.”

 

 Jerusalem, February 5, 2016 - Tourism Minister Yariv Levin will open Tuesday  the Tourism Ministry stand at IMTM, the International Mediterranean Tourism Market, which will take place at the Tel Aviv Convention Center, Pavilion 2,  from 7-8 February.

 

Ten tourism ministers from around the world will participate in this year’s IMTM – a record number for IMTM -  including after several years’ absence, H.E. Tourism Minister from Turkey, Mr. Nabi Avci, who will meet with Tourism Minister Levin. Other tourism ministers and senior tourism officials attending IMTM come from Italy, Kenya, Madagascar, Norway, Romania, Sri Lanka, Tanzania, Zanzibar,  Ethiopia,  Lithuania, Philippines and Kazakhstan, among others.

 

The Tourism Ministry is hosting about 200 tour operators and conference organizers from overseas with a view to exposing them to the Israeli tourism product at IMTM, as well as offering them tours of the country. The Tourism Ministry stand will feature various attractions, including a large screen that will list the hotels awarded stars under the Tourism Ministry hotel rating scheme. Tablets will be available for the public to try out the new Tourism Ministry app. The stand will also screen Tourism Ministry videos and TV commercials with the new branding that the ministry is promoting in marketing campaigns overseas. Subsidiaries of the Tourism Ministry will also be exhibiting at the stand: The Dead Sea Preservation Government Company that will present for the first time the branding of the lowest place on earth for investors, as well as the Old Acre Development Company that will present the range of sites and attractions for tourists in the city, including the new Haifa-Acre pleasure cruise line.

 

Tourism Ministry Director-General Amir Halevi: “The marketing structure of the Tourism Ministry is currently undergoing great change, both in its organizational structure and in terms of the branding and campaign activities, for example the Two Cities One Break campaign that is targeted at tourism into Tel Aviv and Jerusalem, alongside the development of new tourism products such as the “the Land of the Desert” targeted to Europeans in winter. The ministry will continue its’ cooperation with online travel agents, as well as hosting opinion formers – an important additional aspect of marketing Israel as a tourism destination.”

 

For the first time, IMTM will host the TEDxTelAvivSalon about tourism issues. Four lecturers will address the event in English, which will open a door to the world of tourism. Omer Boger will speak about his personal story – how, with the minimum of resources, it is possible to take an abandoned place and transform it into a meeting place for people from around the world. Noam Klinger, CEO of Eatwith, will speak about the new world of tourism, in which visitors seek out authentic experiences and not just attractions. Tzippora Nussbaum will offer a glimpse into the ultra-Orthodox (haredi) world and Dr. Eran Ketter will present how it is possible to overturn a countrywide trend with marketing.

 

For the second time, IMTM will host a Tourism Ministry hackathon, a competition to develop tourism apps. Competition finalists will present their apps before a panel of judges and an audience. The finalists developed tourism apps that are designed to enhance the experience of the visitor and tourist in Israel. Every app makes use of the extensive database provided by the Tourism Ministry for public use. The database currently includes about 25,000 pieces of information. This is the largest database of its type among all the government ministries. The competition winners will receive cash prizes, with the first prize being NIS 10,000.

 

There will also be a panel via Skype with the directors of the Israel Government Tourist Offices in Germany, India and China covering the marketing activities in those destinations.

 

The Tourism Ministry will also hold a conference to mark seven years of activity developing rural tourism in the Druze and Circassian communities. In recent years, the ministry has invested tens of millions of shekel in improving tourism infrastructure and establishing tourism incubators to help small tourism-related businesses in these villages. The conference will include encounters with some of the people behind the success stories in the Druze and Circassian tourism enterprise, as well as tastes of ethnic cuisine and folklore.

 

 

For a full program, see here

IMTM   Pavilion 2, Tel Aviv Convention Center, 101 Rokach Boulevard.

 

 

 

 

 

 

"Dan" hotel chain were selected in the star classification list of the Ministry of Tourism.

 

 

In a moving event, the management of the "Dan" hotel chain and the managers of the hotels received special diplomas following the election of hotels within this chain to be included in the star classification list!

 

 

Rafi Sadeh, CEO of the "Dan" hotel chain organized a ceremony to grant special diplomas to the hotels within this chain that were selected to be included in the star classification list of the Ministry of Tourism.

 

 

 

 

 

The ceremony was carried out with the participation of the Minister of Tourism, Mr. Yariv Levin, the CEO of the Ministry of Tourism, Mr. Amir Halevy, and the President of the Association of Hotels in Israel, Mr. Eli Gonen.

 

In the ceremony participated the management of the "Dan" hotel chain and the managers of the hotels that were included in the star classification list of the Ministry of Tourism.

 

The "Dan" hotels that were graded with the highest level in the "5 Star Plus" classification are: King David in Jerusalem, Dan Tel Aviv, Dan Eilat and Dan Carmel in Haifa.

 

In addition, the hotel Dan Boutique in Jerusalem was graded within the "4 Star Plus" classification.

 

The ceremony took place on Monday, 15.8.2016, in the "Kria" ("קריאה") hall within the lobby of the King David hotel in Jerusalem.

 

Photos Silvia Golan