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Tel Aviv-Yafo Municipality is launching a digital revolution as part of the city's over-all strategic plan to position Tel Aviv as the Startup City - a hub of innovation and creativity.
Free Wifi will be available in 80 different locations city-wide, and will serve residents and visitors to the city.  These locations include the beach, entertainment centers and more tourist attractions. 20 of the locations have been suggested by the residents of the city via the municipal Facebook page.
The Tel Aviv-Yafo Municipality will be one of the first in the world to launch such a project.

 The digital revolution includes:
*Digi-Tel city card: the new city card grants personalized discounts by categorizing the Tel Aviv resident: each resident that signs up for the service will be able to receive notifications regarding their residential area in Tel Aviv, and discounts in accordance to the resident's fields of interest.
* Digital communication with the residents of the city: a mobile application that will advance all residential communication with the municipality to the digital era. Soon residents will be able to pay municipal taxes using this app, receive their parking permit via the app etc.
* Sophisticated GIS maps system with numerous layers of information essential to the residents and visitors of the city such as public institutions, synagogues, public restrooms, parks etc.

* Development of mobile applications using the city's databases: the Municipality opened dozens of databases to the public in order to improve the public's access to information. Seventy-two apps were recently created based on these databases, covering many aspects of urban life.

Ron Huldai, Mayor of Tel Aviv-Yafo: "The city of Tel Aviv-Yafo is a leader in innovation and in trailblazer thinking. As a Municipality we facilitate this and encourage an innovative approach in various fields. The city WiFi we are launching today will enable the city's visitors and residents to enjoy free surfing throughout the city."

Alon Solar, city council member and initiator of the project: "The city of Tel Aviv-Yafo continues to be an attractive environment of innovative initiatives. In our communications era, free access to internet is a basic service. This is another step at positioning Tel Aviv of the 21st century in one line with other global cities."
Attached are pictures of the 600 colorful umbrellas hung above the boulevard to welcome the Wifi cloud.
View a map of the various WiFi spots across the city:





Medical Marathon : 36 Surgeries in 72 Hours


An orthopedic surgery marathon was held recently in the city of Loja in southern Ecuador; 37 adults and children were operated on over 4 days. The procedures were performed by an international medical delegation that included nurses, physiotherapists, and three surgeons; among them was Professor Marc Edelman, Director of the Pediatric Orthopedic Unit at Rambam Health Care Campus.

Hundreds of patients, children and adults, sought their help. “When we arrived at Loja University Hospital we saw long lines of patients waiting for us,” Dr. Edelman shares. “A few months before our arrival the hospital announced we were coming…close to 700 people came to see us.” The hospital staff selected the 150 most urgent cases for examinations. Of these, the team performed surgery on a few dozen patients.


The visit to Ecuador was sponsored by a California-based volunteer organization “Operation Rainbow.” Each month they send surgeons to different countries in Latin America where there is a lack of knowledge, equipment, and medical personnel.

The medical team worked from 8:00 am to 10:00 pm every day for four days providing surgery and other treatments. Many patients came from villages 500 kilometers away. “These people had no other choice but to come to us. There is no one else to treat them,” says Prof. Edelman. “I also met several patients whom I had treated last year; they came for checkups and ongoing treatments. These people were not the ones I remembered from last year—these people had regained their lives."

Greetings from the Roman Empire!   A Section of an 1,800 Year Old Road was Exposed in Jerusalem

According to the excavation director on behalf of the Israel Antiquities Authority, “This is the first time we have encountered such a finely preserved section of the road in Jerusalem”. The road was exposed within the framework of an IAA archaeological excavation prior to the installation of a drainage pipe by the Moriah Company.

MAD: Marketing, Advertising, Digital and Communications  
July 17th, 2012 | Wednesday At David InterContinental Hotel , Tel Aviv


The conference will  exposed  brands index of "Globes" in 2013
The conference will discuss future areas of marketing, advertising, media, mobile and web and strategies that will determine the changing media space


In what has become an annual tradition at the Israeli Presidential Conference, Dr. Yossi Vardi, noted high-tech investor, led a lively panel discussion on the new media developments of tomorrow.

Participants in the panel – entitled “New Media – Is It Still Renewing?” – included AOL Chairman and CEO Tim Armstrong, Marc Benioff, Founder, Chairman and CEO of Salesforce.com, Marvell Co-Founder Weili Dai, IMAX CEO Richard Gelfond, Maurice Lévy, CEO of Publicis Groupe, Robert P. LoCascio, CEO of LivePerson, and Deutsche Telekom CEO Rene Obermann.