Science & Technology
- Written by Silvia G Golan
The Israeli start up NUVIAD today announced availability of outstanding innovative advertising service which allows business owners to create self mobile campaigns
TEL AVIV, September 20, 2016; The Israeli start upNUVIAD today announced availability of NUVIAD Express™ – an innovative advertising service which allows business owners and mobile marketers to create mobile campaigns focused on location, people knowledge and deep big-data analytics.
For the first time, advertisers and business owners can just enter the address of their business or the addresses of their competitors and NUVIAD Express™ will provide detailed audience analysis including gender, age group, most used apps in the area, and more. This data can then be used to create mobile campaigns targeting the exact audience for the business using advanced click-to-call technology.
"For the first time, we can provide a viable alternative to standard pay-per-click services. NUVIAD Express™ not only provides a better targeting option for business owners, but also offers it at lower costs per customer than the services businesses already use," said Rafi Ton, CEO of NUVIAD.
"Running hundreds of campaigns for our customers, we've managed to refine the technology to fit the needs of local and regional businesses – driving customers to their business using click-to-call technologies. We have also simplified the process of creating the campaign and ads, by focusing on native ad formats. All you need is a title for your ad, a promo line and your logo. Your promotion will appear on thousands of apps targeting potential customers in the proximity of your business. Best of all, you don't even need a website as you can use NUVIAD's click-to-call option and receive calls directly to your business," added Rafi.
NUVIAD Technologies is one of the leading mobile advertising providers focusing on mobile advertising and native ad formats, and utilizing advanced machine learning algorithms to deliver highly targeted mobile advertising campaigns while continuously improving their results.
Photo provided by Nuviad Technologies
- Written by NIR GISSER
Only health in ICC JERUSALEM
"Health starts on the plate", "the current crisis in food industry", "the health system budget", "the horror of hospital infections"
These are just some of the topics that were main discussion on the annual Israel Medical Convention hosted here in "Binyanei Ha'Uma" and organized already a decade by Hadassah Medical Center and "Kol Ha'Ir" newspaper together with International Convention Center in Jerusalem.
Israeli President Reuven Rivlin told to the participants about him being a Vegetarian, and for years now mind to eat healthy.
Minister of Health Rabbi Yaakov Litzman proudly announced that today everybody knows two words in English: "Junk Food", also promised to go till the end in his struggle against industrialized food.
IMA chairman Dr. Leonid Eidelman expressed his deep concern regarding easiness of access to citizen's medical records by business entities and in the future these might be hostile elements.
Prof. Itamar Raz, Chairman of the National Council for Diabetes and Chairman of "From Today" - Israeli Forum for a healthy lifestyle, compared sugar to smoking and emphasized sugar tremendous damage. Just as smoking, sugar is a major factor in morbidity and very addictive due to a strong boost by the industry.
Among speakers and guests at the conference in International Convention Center were: Jerusalem Mayor - Nir Barkat, Director General of the Ministry of Health - Moshe Bar Siman Tov,Director General of the Ministry of Social Affairs- Eliezer Yablon, Director General of the Hadassah medical Center -Professor. Zeev Rotstein, physicians, healthcare system officials, representatives of pharmaceutical companies and many others.
Photo Michal Fattal
- Written by TAU
Breakthrough research at Tel Aviv University unravels the metastatic mechanism of melanoma
Tel Aviv University researchers, together with the German Cancer Research Center (DKFZ) in Heidelberg, have discovered the mechanism by which melanoma spreads to other organs in the body, and have found ways to prevent the metastasis.
In a landmark discovery, researchers at Tel Aviv University have unraveled the metastatic mechanism of melanoma, the most aggressive of all skin cancers. The scientists discovered that before spreading to other organs, the tumor sends out tiny vesicles containing molecules of microRNA. These induce morphological changes in the dermis – in preparation for receiving and transporting the cancer cells. The researchers also found chemical substances that can stop the process, and are therefore promising drug candidates.
The paper was published yesterday (Monday, 22 August 2016) as the leading cover-page article of the prominent scientific journal Nature Cell Biology .
Melanoma, the most aggressive and lethal type of skin cancer, causes the death of one person every 52 minutes (according to data from the Skin Cancer Foundation), and the number of diagnosed cases has been on the rise for the past three decades. Despite a range of therapies developed over the years, there is still no full remedy for this life-threatening disease. A recent study at Tel Aviv University proposes new and effective methods for diagnosing and preventing this most deadly of skin cancers.
"The threat of melanoma is not in the initial tumor that appears on the skin, but rather in its metastasis – cancer cells sent off to colonize in vital organs like the brain, lungs, liver and bones," says research leader Dr. Carmit Levy of the Department of Human Molecular Genetics and Biochemistry at Tel Aviv University's Sackler School of Medicine. "We discovered how the cancer spreads to distant organs, and found ways to stop the process before the metastatic stage."
Morphological changes in the dermis
The researchers began by examining pathology samples taken from melanoma patients, and the findings were striking indeed. "We looked at samples of early melanoma, before the invasive stage," says Dr. Levy. "To our surprise we found changes that had never before been reported, in the morphology of the dermis – the inner layer of the skin. Our next task was to find out what these changes were, and how they related to melanoma." In the ensuing long and complex study the group was able to discover - and also block – a central mechanism in the metastasis of melanoma.
According to Dr. Levy, scientists have known for years that melanoma forms in the outer layer of the skin, the epidermis. At this early stage the cancer is unable to send off colonizing cancer cells, because it has no access to blood vessels - the highways that carry the cells to other parts of the body. With no blood vessels present in the epidermis, the tumor first needs to contact the abund ant blood vessels running through the dermis. But how is the connection made?
"We found that even before the cancer itself invades the dermis, it sends out tiny vesicles containing molecules of microRNA. These induce the morphological changes in the dermis, in preparation for receiving and transporting the cancer cells. It now became clear to us that by blocking the vesicles, we may be able to stop the disease altogether."
Transforming melanoma into a nonthreatening illness
Having discovered the mechanism, the researchers proceeded to look for substances that could intervene and block the process in its earliest stages. They found two such chemicals: one, SB202190, inhibits the delivery of the vesicles from the melanoma tumor to the dermis; and the other, U0126, prevents the morphological changes in the dermis even after the arrival of the vesicles. Both substances were tested successfully in the lab, and may serve as promising candid ates for future drugs. In addition, the changes in the dermis, as well as the vesicles themselves, can be used as powerful indicators for early diagnosis of melanoma.
"Our study is an important step on the road to a full remedy for the deadliest skin cancer," says Dr. Levy. "We hope that our findings will help turn melanoma into a nonthreatening, easily curable disease."
The group at Tel Aviv University worked in close collaboration with Prof. Jörg D. Hoheisel and Laureen Sander at the German Cancer Research Center (DKFZ) in Heidelberg, Dr. Shoshi Greenberger at the Sheba Medical Center and Dr. Ronen Brenner at the Wolfson Medical Center in Holon. Lab research was led by Dr. Shani Dror of Dr. Levy's research group.
(The research was funded with the support of the Science, Technology and Space Ministry in the framework of a joint German-Israeli canc er research program.)
- Written by KKL
Mobile Ideas for Tomorrow - Competition Summit Event
Monday, 5th of September, in the Council for a Beautiful Israel in the Yarkon Park, Tel-Aviv, a Competition Summit Event marked the end of the competition held between German and Israeli students In recognition of the 50th anniversary of the establishment of diplomatic relations between the two countries.
In 2015, Germany and Israel celebrated 50 years of diplomatic relations between the two countries. To commemorate this land mark, In the middle of 2014, KKL Germany decided to create a unique activity this year - a competition among students at elementary schools in Israel and Germany.
The competition proposes transportation solutions with a vision of sustainability and the environment. In the final project, the students were asked to submit a short film. The essence of the competition was to introduce students to issues in the field of transport, sustainability and environmentalism.
The "Mobile Ideas for Tomorrow" event marked the end of the competition (with a Reception, Screening of winning films Awarding certificates and prizes). Three winning teams received a one-week seminar on environmental issues in the other country –Israelis students traveled to Germany and German students are visiting Israel between the September 4-10.
Coming at first place from Germany is –"Projekt Mobile Ideen für Morgen“, Second place – "Beam me up – or not…“and third place – "Fuel Cell Energy".
The winners in Israel for the sustainable mobility are as follow:
· 1st Place: Magic School Bus, Ramon School
An innovative project - a bus assembler for youth movement children in Gedera. Instead of tens of private vehicles that transport children to activities.
· 2nd Place: Shalhevet Betnua , Shalhevet Shoam School
Application for creating car pool groups
· 3rd Place: The Road, Ahad HaAm High School
An offer to construct a bridge for pedestrians in the region of hotels in Petah Tikva, in aim to prevent accidents.
During the ceremony, KKL-JNF Executive Director of Resources, Development and Public Relations, Avi Dickstein, spoke about the relationship between transportation and environmental protection stating, "KKL-JNF seeks to educate the youth about sustainability."
Photo Caption: "Mobile Ideas for Tomorrow"
Photo Credit: Israel Melubani, Courtesy of KKL-JNF
- Written by KKL-JNF.
First Israeli Green Renovation Project Inaugurated
The aim of this renovation, which forms part of the Ministry of Housing’s Urban Renewal project, was to upgrade an old building and make it the first structure to be refurbished to meetgreen building standards, and those of the Retrofit method in particular. At the end of June the building was inaugurated at a formal ceremony with the participation of KKL-JNF World Chairman Danny Atar, MK Yael Cohen Paran, Ministry of Housing and Construction Director General Eshel Armoni and Sderot Mayor Alon Davidi.
This national endeavor on the part of KKL-JNF, in conjunction with the Israel Energy Forum and the Sderot Municipality, brought to a successful conclusion an energy-saving green renovation project initiated by the Ministry of Housing and Construction. The objective was the renovation of an old 18-apartment building to make it conform as much as possible to green energy-saving construction standards.
The Ministry of Housing and Construction is the initiator of Israel’s Urban Renewal program, and this particular project was an additional step in a series of moves to benefit the residents of dozens of towns and cities, via the renovation of buildings and public areas, social activism, and community empowerment.